Archive for February, 2011

Please take accountability for your social media experience

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness.

If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie.

This attitude seems incredibly WHINY to me.  You are accountable for your own experience on the social web. If you’re bored with your experience, change it.  If you are in the Echo Chamber of sameness, it is an environment that YOU created.  Nobody put you there but you.

If you are sick of the regurgitated blog posts of A-list elitists and their sycophants, unfollow them (I have stopped reading most of their blogs and tweets = refreshing).

Think back to the initial excitement and wonder you experienced when you first realized the fun, the unbridled potential, and exhilarating first connections you made on the social web. Can you recapture that?

If you’re not feeling a little thrill every day from your experience on the social web.  Maybe it’s time to re-energize:

Nuke your blog reader. I was following a lot of sucky blogs to be polite but hell, who even knows or cares if I’m following them or not?  Simplify, simplify.

Unfollow the bastards. There are a number of self-proclaimed social media superstars that creep me out with their unfailing pomposity and consistently terrible advice.  I was getting stressed just reading their inane tweets.  I cleaned house and am having a much more pleasant experience now!

Find fresh faces. Twitter is joyful random synergy.  Your followers are like atoms, bouncing around in your test tube waiting for a chemical reaction. But that reaction needs a catalyst, and that’s connection. Pick some random, interesting people from your follower list and strike up a conversation. Here’s the rule of Twitter: “You just never know.”

Fry your Facebook friends. Somebody asks me to “friend” a company or a cause.  I usually do it.  Now I’m stuck with the stream of clutter I could care less about.  Time for an early spring cleaning?

LinkedIn losers — LinkedIn is usually a quiet yet vibrant place with a professional demeanor.  That’s why I love it.  But spam me once and you are OUT. Let’s keep it professional, OK?

Look outside your norm. Got to Technorati. Search for a great blog about something you LOVE.  Fishing? Art? Science? Books? Freshen up your online experience. Connect with new thought leaders in a field you love.

C’mon folks.  You’re living at a crossroads of history!  For the first time, much of the world has access to free, global, instantaneous communication.  You have a world of knowledge, entertainment, and connection at your fingertips.  And you’re going to complain about THAT?

Take control of your experience. Be thrilled and delighted every day.  There’s just no excuse.

(Mark sits back down, takes a deep breath).

OK, I feel much better now.  So … what are you doing to keep your experience fresh and fun?

Take the mystery out of Twitter once and for all

Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth.

For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked!  The success stories have been nothing short of inspirational.

One of my biggest frustrations is being unable to help people who can’t take my live classes.  I simply can’t explain Twitter success strategies and tactics in a phone call, a 30-minute webinar or a blog post.  I had to do something more. So I wrote a book.

If you’re struggling with Twitter or simply want to take your game up a notch, I know that my new book, The Tao of Twitter, will help.  If you are a regular reader of {grow} you know that I am not one to make bold claims but I am ready to stand behind this one. Why?  Because every Twitter success story, case study, and business benefit has a common formula. Every time. No exceptions.

I struggled with Twitter for six months before I figured this out and most people never “get it.” But once I had this revelation, everything changed.  I found the PATH.  I found the Tao of Twitter.

This book solves four problems:

  1. It takes the mystery out of Twitter for anybody facing the same struggle.
  2. It provides a proven path to create meaningful, measurable business and personal benefits.
  3. It’s inexpensive, so anybody can access this helpful information.
  4. It will help you quickly get up to speed and avoid months of frustration.  The whole book takes maybe 90 minutes to read.

The Tao of Twitter (click on photo for sales site) is not a re-print of blog posts, although you may recognize some familiar names and stories from the {grow} community. This is a unified system to approach Twitter for optimal personal and business benefits. Geez I just cringed as I wrote that sentence.  I sound like a TV infomercial or something!  But I passionately believe in this and have had enough feedback from hundreds of students to KNOW that I’m right.  People who have taken my classes have told me that it has changed their lives.

This is an affordable, practical, useful book designed to HELP people:

  • If you’re in business, are you using Twitter as a competitive weapon?  The book has dozens of ideas.
  • The Tao of Twitter will also help my fellow consultants, agency leaders and marketing professionals.  We all have those customers who resist Twitter. Give them a copy of the book.  It might be the best investment you will ever make.
  • Teachers — This is an essential textbook for any class in new media or social media marketing.
  • And college students — my gosh, if you’re not leveraging Twitter, you’re severely sub-optimizing both educational and job-hunting opportunities. Read the book, please.
  • Of course, if you’re just starting your social media journey, I strongly believe this should be one of your very first steps.

As always, thanks for your support!   I hope you enjoy the book!