Archive for February, 2011
Looking for love in all the wrong places
Feb 13th
I love to think through business enigmas but when I saw this chart I was stumped.
This map would indicate that you can draw a line down the middle of the U.S. and pretty well predict if a city has more single men or more single women. This just does not make sense! I could think of any possible explanation.
Luckily we have smart people like Economist Richard Florida (one of my favorite authors) to explain. Here’s his take on why the Western U.S. is full of single males and the Eastern U.S. is overflowing with eligible women:
“There are considerably more single men than women in San Diego, Dallas, and Seattle, too. Each of these regions has grown substantially over the past two or three decades, offering jobs in everything from high tech to construction and services. As numerous studies of migration show, men – especially those in regions with declining economies – are initially more likely to move long distances for economic opportunity, while women are more likely to stay closer to home and family.”
Hmmm … I guess that means that men are at least the movers — if not the shakers — on our economy? Still, isn’t this dramatic delineation surprising?
Florida also explains that one city seems to have the perfect balance for the dating scene:
“Greater Boston is unusual among large metro areas. It is one of the very few with a near perfect balance of singles – having just 1,600 or so more women than men – 604,960 men to 606,580 women. And this may be part of the reason why the region ranks third for young singles on a ranking of more than 150 metro regions my team and I compiled. The entire region surrounding Boston and its immediate suburbs does well, too. Worcester; Portland, Maine; and Portsmouth-Manchester, N.H., also score among the top five for singles among small-medium-sized regions nationwide.
“This high ranking is good news, because singles attract other singles. Numerous studies have found that young people pick where they want to live first and then search for a job in those places. When Forbes magazine asked young singles of both genders what matters most in the places they live, more said “number of other singles” than said “great career prospects.”
Does this make sense to you or are you still a little puzzled by this chart like I am?

The Ultimate Geek Valentine
Feb 13th
How will you be remembered on Facebook?
Feb 12th
Here’s a wonderful guest post from {grow} community member John White — one of my favorite writers on the web!
“Daddy, tell me about Grandpa.”
“I’m reading the paper right now, Johnny. Go look him up on Facebook.”
How long do you think it will be before conversations like that start taking place?
- 2020
- 2050
- 2100
- Never
If you answered #4, you’d better think about it again. Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids.
How will YOU be remembered?
Late in 2005, I started down the path of amateur genealogy with a sheaf of photocopies that my cousin’s mother-in-law had pulled together about our family. For much of the next four years, I sent away to churches, city halls, archives and other authorities around the country, trying to flesh out our family story for the last two or three generations. I pestered relatives near and far with phone calls and e-mail to harvest all their stories about where Uncle Hank spent World War II and who it really was that Grandma Catherine married.
One day, I was taking mental inventory of the heaps of steamship manifests, draft cards, social security index entries and death certificates scattered around my desk. It suddenly occurred to me that genealogy today focuses on satisfying Johnny’s curiosity about Grandpa and all the faithful departed by answering five tired questions:
- “Will you tell me a story about Grandpa?” Family lore is what Johnny wants to hear most. Everybody has at least some sliver of a memory of people from the previous generation, even it it’s as trivial as “I only saw your grandfather once, and he gave me a hug and a dollar.”
- “When was he born and when did he die?” Birth, marriage and death (not to mention divorce, nowadays) are the most important events for social order and line of succession, and their corresponding documents answer this question.
- “Where did he live?” This is a story you tell with county records, steamship manifests, census data and city directories. When you can show Johnny a map of the town in which Grandpa grew up, Grandpa is suddenly less imaginary.
- “What kinds of things did he have?” It’s gratifying for us and for Johnny to hand down an ancestor’s personal possession. When you give him the watch that belonged to Grandpa Benzino, you help him look back down the family tree toward his roots.
- “What did he look like?” We look for family photographs (and recorded audio/video) to keep our heritage intact and hand it down. You can always want more of these, but having a few pictures of Grandpa around the house helps keep him alive to us.
So, up to now, with the old, tired vehicles at our disposal, we’ve been genealogizing about those five old, tired questions, rarely answering a much more interesting question…
“What did Grandpa think?”
Maybe Grandpa kept a diary. Maybe you’re lucky, and he kept it on acid-free paper. Maybe you’re really lucky, and the silverfish haven’t devoured it, the Cossacks haven’t burned it and Grandma didn’t throw it away when she found Gloria Gooseby’s name in it. You can show it to Johnny – read it yourself first – and give him an idea of what Grandpa thought.
If you’re unlucky, then you have no real way of telling Johnny what Grandpa thought. Grandpa remains what most dead grandfathers are: a composite of exaggerated stories, dates on photocopies, old watches and yellowing photos.
Facebook is a new vehicle that will soon be able to answer a much more interesting question.
A generation or two from now, Facebook will be able to tell people what Grandpa thought. Your kids will be able to show your grandchildren your profile when they ask about you.
You’re already recording family history on Facebook
You’re putting up photos and content about yourself and your kids right now. If Facebook is around long enough, your kids will post comments and photos of their kids. The rich media that we preserve today will overtake the steamship manifests, birth certificates and draft notices that are the stuff of today’s family stories.
What’s more, your posts, groups, connections, comments and interests will be up there. Your grandchildren will have perspectives on your life that today’s genealogists can only dream of conveying. Instead of behaving yourself on Facebook because potential employers, spouses and the IRS can read about you there, maybe you’ll behave yourself because your grandchildren will be able to read about you there.
Mind you, not all researchers think Facebook has much of a role to play in genealogy, mostly because Facebook is evolving so quickly. And Facebook has been protecting its family history turf, mostly in the name of sticking up for its app developers. Still, the Library of Congress is already archiving all tweets since 2006, and Facebook will come up with a similar long-run play eventually. As long as Facebook is taking a swing at LinkedIn, it will almost certainly take one at genealogy as well.
“Wow. Grandpa rocked.”
Instead of saying, “Gee, Grandpa’s birth certificate shows he was only five and a half pounds,” your grandkids will say: “Look at this comment and photo Grandpa posted the day Mom was born. He was really funny.”
Instead of saying, “My grandpa was awarded a medal when he was in the army and he gave it to me,” they’ll say, “Here’s a video Grandpa posted just before he came home from the army. He lost three buddies in a year and was sick about it.”
Let me know in the comments what role you think Facebook will play in telling your family’s story someday. Meanwhile, get ready to put down the paper and show Johnny how Grandpa rocked.
John White of venTAJA Marketing is a marketing communications writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s dirty work, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Marketing Communications Writer.”
Case study: How one blog post helped me get a job in social media
Feb 10th
Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has been gracious to write this post about what it’s like finding a first job these days …
Getting a job is tough. Especially when you are fresh out of university and faced with a recession. And that’s why I’m here today. I’m here to tell you the story of what a job hunt is like right now and how a blog post changed my life!
I graduated in September 2010 with a diploma in Management, Communications & IT. My choice of studies was probably wrong in many ways for social media marketing but had some advantages, too. Facing the job market as well as the strong competition was daunting. It scared me and I didn’t know where to start. I only knew I wanted to work in digital Marketing/PR in London but had no idea of how to go about it. How do you find a dream job in London when you are based in Austria?
I decided I just needed to go there so I booked a flight in October to spend two weeks job hunting. While I met many nice people and practiced my interview skills, I returned to Austria empty-handed. So many people were telling me “You should just look for a job here. It’s your home after all.” Their doubts started to eat at me. I asked myself many questions. Was I doing the right thing? Should I settle?
Luckily, I’m a stubborn character. I just had this picture of myself working in London in my head and I wasn’t ready to dismiss it quite yet. I held onto that image despite the doubts creeping up inside of me. And on one Saturday evening after a couple of glasses of wine (trust me, if you are job hunting, you sometimes need those!) I decided to be more pro-active. CVs aren’t working anymore. They are faceless and hundreds end up on every employer’s desk.
That’s when I wrote the blog post that changed my life. I wrote from my heart and told people that I am worth hiring! I had built up a meaningful social network and I reached out to them to help get the word out. People like Mark Schaefer, Danny Brown, Stacey Hood, Shelly Kramer, and Kyle Lacy. Chris Brogan and Scott Monty also helped out. In total I sent 20 Emails to people around the world. I explained my situation and asked for help. I needed my story to spread. It was a long shot, but I had nothing to lose.
Amazingly, all 20 people were happy to help. They spread the word or helped in other ways and before I knew it the post had been viewed over a thousand times by people all over the world. My inbox became flooded with emails from total strangers offering me jobs or simply telling me how much they loved the idea. I soon started working part time for a social media agency in Manchester. A month later Adam Vincenzini contacted me on Twitter to offer me a job I really wanted. And here I am now, happily employed at Paratus Communications, working with kick ass clients and learning from an extremely smart Australian.
It took me nearly four months to find a job. While it felt like an eternity, in retrospect, it’s nothing. I know there are many people who suffer far more.
In the end, the doubts, the tears, the constant explaining about why I want what I want was worth it. I didn’t choose the easy way out and settle.
And even now that I’m employed, I put a lot of pressure on myself. After all, I made my job search very public. A lot of people know about it, a lot of people helped and the last thing I want is to disappoint any one (especially my employer).
So, what advice can I give to all the people still looking for a job?
Be creative — We are still battling the recession. Companies have a ton of applicants to choose from and if you don’t differentiate yourself from all the others, you won’t be successful.
Use the power of social media – Forums and comment sections of blogs are an important way to network. Make sure to be active and treat Twitter, Facebook and all the rest like it’s your job. Make sure your LinkedIn profile is up to date. A while ago I wrote a post for Kyle Lacy: “6 ways to get noticed by people on Twitter” In my job search, I lived and breathed my own advice and built wonderful relationships. Leverage the opportunities the social web has to offer.
Ask for help – People will surprise you with their willingness to help. I know they surprised me and I couldn’t be more thankful. At the end of the day, their help and kindness helped me reach my goal.
Blog! — I put an exclamation mark behind blogging because I never thought it would be *this* important to employers. But it is. If you apply for a job in social media, people will Google you. They will stalk your Facebook and Twitter and they will want to find a blog. The social web is all about content creation. Always remember that.
Be pro-active — Show initiative. Be persistent. Keep thinking of ways to draw attention to yourself. Start thinking of yourself as a “brand”. Simply showing up to an interview doesn’t demonstrate drive or passion nor does it add anything valuable to your mission.
Be patient & don’t give up! — Hold on to what you want and keep fighting, even though times are hard. I know, it’s easier said than done and more often than not you’ll have to overcome your own fears but it will pay off.
Antonia Harler holds a degree in Management, Communications & IT and works as a social media strategist at Paratus Communications. For more information about Antonia, visit her blog www.socialglitz.com, follow her on Twitter @antoniaharler or join her on Facebook www.facebook.com/socialglitz.

Take the Mystery Out of Twitter!
Click on the image for a Special Amazon promotion!









You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

