When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  He’s written more than 10 best-selling books and now I’m part of his latest one!

Last year, Jeff approached me about contributing to a book he was authoring about Social Media and business. What a great opportunity to work with a legend!  The result was published this week:  Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt

The book has DEBUTED as the number one Internet marketing book on Amazon! Talk about sales power.

My chapter is called The Three Things Businesses Totally Miss About Twitter, but if you’re bored with me, you can also find amazing authors like Mitch Joel, Julien Smith and Andy Sernovitz among the pages.  It is a very cool, high-energy, practical book about using social tools to gain competitive advantage.

I’m even on the cover.  It’s tiny, but the most important thing is that my picture is the same size, and at the same level as Mitch Joel.  If you have followed this blog for awhile you know that Mitch and I have a friendly rivalry so while I’m honored to be part of the book, I’m quite pleased that Mitch didn’t one-up me on the cover.  In fact, am I imagining this, or is my picture slightly HIGHER than Mitch’s?

Any way, let’s leave it at this.  For the first five people who confirm in the comment section that, in fact, my picture is higher than Mitch’s (thus permanently establishing my social media superiority over him), I will send you a free copy of the book!

Note: I know that humor sometimes does not translate well across cultures so let me state plainly that my comments about Mitch Joel are meant to be playful. He is a wonderful professional and probably my favorite blogging intellect at the moment.

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