After reading books like this, how can i go back to traditional? hmm

Hi Mark,
This is the kind of thing that makes TED so exciting, being there for a mass of intellectual unveiling. What I find truly exciting about it from a marketing perspective is the notion that we give the best we have, and let the user decide. Sure, the content may have built in call to actions, allowing the viewer to “punch out” and buy something, but we as marketers relinquish control. And that is the single most frightening aspect of it, for marketers. But the reality is, we are moving in this direction. Companies can either embrace it, and to your point, let creativity ring, or take their chances. @douglaskarr:twitter , @mattchandl3r:twitter and I chatted about this yesterday on Blog Talk Radio. You could almost hear the gasps in the audience.
Marty Thompson aka @freighter:twitter

Great Marty. Thanks for that observation. Do you have a link to that blog talk radio episode?

Sure Mark,
Go to http://www.marketingtechblog.com/ and you”l find the link on the right. @chrisbrogan:twitter is joining Doug next week. I might jump in as well. Have a great weekend. Another rather rainy one here in Indiana.
Marty
http://www.twobananasmarketing.com

This is a great example of the technology where you better come to the market quick and be the first to bring this technology to your audience. You get to be hailed as the discoverer and innovator in your niche.

Timing will be important on this because 5 years from now, it ill be commonplace.

Awesome, just awesome.

But now you want to market to Howie or offer him something cool. Howie most likely will never own an IPad just like I am going to guess 90% of the world at least. He will possibly never own an IPhone. Howie hates the Zoom with the fingers and laughs at the Apple IPhone commercial because he wants things to automatically pop up with pure one touch and pop back with pure one touch. When he pulls a mobile website that requires finger zoom he leaves the website viewing the incident as a Mobile Device – Website Fail.

I do think this stuff is really cool. And I love your take on Marketing. I am a believer that Brands can do plenty to enhance their own media and content and not view Marketing from the traditional ad agency viewpoint.
And they should!

I just had to play devils advocate because you only mentioned apple users and I agree with Aaron Strout that in the not far off distant future we will all have cheap tablets $100-$200. And I bet they all have similar technologies. In fact long term I view tablets just like a laptop. They will have it all just have the clam shell because I think that is what we want vs readers and video viewers. Just my opinion. And if that is the case shouldn’t this technology be workable across OS and Windows on every computer vs just tablets?

I teach at Rutgers University. All of them are issued iPads and all of their course materials are available there. Thanks Robert!

Well my point of posting this was to illustrate how the intersection of creatvity, technology and critical mass of users will unleash creativity.

You do make an interesting point that only 63% of Americans are on the Internet, a smaller percentage still have mobile capabilities, smaller still an iPad. Still Apple seems to be doing things right, creating great products that have been in demand.

isn’t an interactive book another word for an adventure game.
steroids blog

I know Mark I was more teasing because I am an IPod devotee having owned 4 but now tending to use my droid when not on a road trip. All depends on what I am doing.

I sometimes think the Media/Marketing/Tech Industry are in a bubble as techie snobs in a sense. The Bob Hoffman the Ad Contrarian once wrote a nice post stating that we tend to view things from our own viewpoint and activities and actions assuming everyone is like us. That is why I like the math progression to perspective.

And to tell you the truth this stuff WILL eventually be widespread and used. We live for such short time we don’t have a clue on things until we are really old. In 1900 we would be the ones driving cars and everyone with horses would be laughing at us thinking we were silly. Never mind how long it took for phones to become the norm and then computers. But eventually if technology is good and has utility we will all adopt it when the price point is right.

Hi Mark,
To call it a book does no justice to this great format. But the big challenge I think is not the ‘technology’. The big challenge is the flow of the book; making sure the reader is able (maybe needs to be forced in a gentil way) to digest the contents in a logical way. Preventing the reader goes back and forth and missing the point.

Really interesting observation Hans. Blending education and games, really.

Very cool @9ae97231316ba7ced06d7eec5b0c259d:disqus ! I look forward to the intriguing interactive possibilities, to create a true “experience” for the ‘reader’ (audience)…

This is SO COOL Mark! I can only imagine all the work that went into collecting and preparing that information! Thanks for sharing this – sending the link to my teckie son!
Have a nice Monday!
Lori

Truly.

This is an important point Jon. Yes, this intersection of technology, adoption and creativity will create amazing new possibilities, but it will also create a wider gap between the haves and the have nots. It takes time and money to be creative. Small businesses don’t have it. As the digital world becomes more crowded and the entertainment stakes get higher, is there still a place for small business?

Well said Jayme! Thanks!

i def prefer ebooks over paper.