Note: I noticed this video does not show up on iPad. If you have trouble viewing, click HERE.

I think you will enjoy this short video demonstrating a promising technology for iPad books — and also for marketers, I think!

I wanted to highlight this innovation because it perfectly depicts an important point I wrote about last week — CREATIVITY will be the hallmark of the next wave of marketing as these technologies mature and go mainstream. This amazing little book is an excellent example.

In the last moments of the video, the designer explains that they are building a tool to allow this type of interactivity to be used in many applications. Think about how people would engage with your brand and be delighted if you applied something like this to your latest website, eBook, sales presentation or iPhone app.

In a world of ubiquitous content, SEO, content marketing and corporate publishing aren’t going to cut it any more. You are going to have to delight, amaze and amuse … or lose.

Let me know what you think about the technology demonstrated in this video and your ideas about how it might work in your business.

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