A {grow} Community Week Contribution by Marjorie Clayman

Once you have been around the blogosphere and Twitter for awhile, you look back on your early days in the online space much like you probably look back on childhood.  “Remember when I thought the tooth fairy was real” “Remember when I thought a cookie would make me feel better?”

There are a lot of Social Media myths that I’ve uncovered over the last year or so, and I thought that seven gentlemen from your childhood could do a much better job of presenting these myths than I ever could. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.

Sneezy: Sneezy wishes to combat the myth that people are always interested in every detail about, well, you. The fact is that most people are in the online world because they have an objective, and for most folks, hearing about every sneeze in your life doesn’t help them along. Some personal details are good, but reporting every event in vivid and graphic detail is something you learn to avoid pretty quickly.

Sleepy: Sleepy would like to tell you that Social Media is not something that is so easy you can do it in your sleep. In fact, that idea that Twitter is really just a place to talk about what you ate for dinner is not nearly the whole story. Social Media actually takes a lot of planning, time, and hard work.

Dopey: Dopey wants to impart to you that the myth that you can say whatever you want online is not true. If you badmouth your client, your boss, or your mother-in-law, you are playing with fire, and it’s a darned silly thing to do. In a time when potential and existing employers are coming through social platforms to see what you’re up to, a little censorship can be a bosom buddy.

Doc: Doc has a big problem with the myth that anyone can be an expert online. He points out that he is called doc because he is a certified doctor. Unless you truly are a: jedi, ninja, expert, boss, top banana, or any other such term, you should probably not include those words in your Twitter profile. In fact, even if you are a complete and total ninja, Doc suggests not broadcasting this belief. It makes you look kind of dopey.

Happy: Although he’s an optimistic kind of guy, Happy said he wanted to talk about the fact that not everyone will become a millionaire just because they tweet a lot. In fact, a lot of the millionaires on Twitter were successful long before that little bird started tweeting. Have reasonable objectives and you’re more likely to be, er, content.

Bashful: The myth that people will naturally gravitate to your blog, your Twitter account, or your anything else online is a myth that needs to be shed rather quickly if you want to succeed online. You can’t be a wallflower if you want to achieve your goals. You have to get out there and mix it up, no matter who you are.

Grumpy: Finally, there’s Grumpy. Grumpy is taking this moment to say that focusing on controversy, cuss words, and harsh criticism is not the best way to get attention online. It might work for a short period of time, but it’s not a way to encourage people to commit to you over the long haul. Just because Grumpy got famous for his grumpiness doesn’t mean just anyone can.

So there you have it. Seven myths about Social Media dispelled fully by the 7 Dwarves. Did they miss anything?

I’d love to hear your thoughts!

Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising (www.clayad.com) and is the resident blogger at margieclayman.com (www.margieclayman.com).

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