10 Ideas: Standing out in the social media jungle

The other day in my Twitter stream @joe_sharkey asked:  “As a new graduate, how do I stand out in the social media jungle?”

I promised I would write him a blog post in response, so here it is!

I believe today’s most successful social media marketing candidates will have three key qualifications:

1) Demonstrated understanding of marketing fundamentals.

2) An ability to rapidly identify, assess and deploy appropriate new technologies.

3) Possess superb writing and communication skills.

Here are some ideas to help you stand out in those areas, even if you’ve already graduated:

Resist the temptation to be a social media guru. When I graduated from college, I thought I knew it all. Turns out, I didn’t know shit. Then, when I was 30, I thought I knew it all. Turns out, I still didn’t know shit. I know … You’re different. And you probably are. It wouldn’t be all that difficult to be smarter than me. But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. Better yet, work at a couple of different places first.

Become a beefy marketer.  An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.  Star performers will be able to apply their love of the social web to marketing research, consumer behavior, product development, personal selling, and brand-building.   Get a degree if you can. If that’s not possible, join the American Marketing Association and immerse yourself in their journals and webinars. Read all you can, attend free webinars every day of your job search, create an effective RSS feed for yourself.

Don’t goof off.  OK, classes are over and you want to head for the beach or Europe for a few weeks. Whatever you decide to do, don’t be out of touch for a few weeks and then head straight into an interview. You need to stay on top of the latest developments and be able to discuss them intelligently when you get an audience with a prospective employer.

Immerse yourself.  You can’t learn social media marketing in college. In fact, you can’t learn it anywhere. You have to do it. Nobody can help you can find your blogging voice. Nobody can help you sense the rhythm of Twitter. You have to jump in and show people you have the chops.

Get experience, even if you do it for free.  Building on the last point, if you really want to do social media marketing, you better be ready to show some examples of what you can do. In this competitive job market, there are just no excuses not to. Lots of people need help. Charities. Churches.  Schools.  The needs are great and budgets are tight so if you can’t find an internship, go make one.

Build your power base.  If you’re looking for a job, this is a good time to start building some online marketing muscle.  Surround yourself with targeted followers, especially on Twitter and LinkedIn.  Engage with them in a helpful way.  Identify yourself in your bio as a job-seeker.  Identify local business people and marketers you can learn from and try to have lunch or coffee with different people a couple of times each week. Check out how Antonia Harler did this.

Blog strategically.  It makes a lot of sense for new graduates to blog like a house on fire. It’s good skill development, but it will also extend your job interviews.  Here’s what I mean.  You go for an interview. Maybe they give you 45 minutes or an hour. Here’s the last thing you say to them: “You don’t have to take my word that I know how to do this stuff.  Go see for yourself on my blog.”  Which, they will do. You have just extended your job interview by at least another 30 minutes.

Hone your writing skills.  Blogging isn’t enough. You need constant feedback, so connect with bloggers who are great writers and see if you can do some guest posts. Be humble. Ask for ruthless editing.  Repeat.

Emphasize secondary skills … even if it’s just a hobby … to provide an extra bonus to employers. If it’s a tight call between two applicants, you might have an edge if you can offer an employer a “combo deal” based on your passion for photography, editing a newsletter for a charity, doing the books for your spouse’s business. This is especially key if you applying for a job at a start-up where everybody has to wear a lot of hats. Find every possible way to differentiate yourself!

Ask for help. See what happened when you sent a tweet asking for help?  You got a whole new blog post out of it.  In general, people on the social web are really cool. If they’re not, find some new ones.  We rarely say no to somebody who is authentically trying to connect with us.

What are the community’s ideas on this one?  What advice would you give to people trying to stand out and break into a social media marketing position?

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  • Mark, terrific article.  This is my first time commenting on one of your blogs.  My oldest daughter just graduated from Pitt with a business marketing degree, my son is a junior at Penn State, and my youngest daughter is an arriving freshman at Temple.  Their dad is an avid, passionate business blogger, who has been not so quietly nudging them towards blogging as a way for them to stand out in the crowded job market.  Do you think they listen to their Pop…not a chance!  They will each be receiving a copy of this article to their inboxes.  Now I can say…Mark said!

    Thanks, -Adam

  • Joseph J Sharkey

    Mark not only answered my question, but really gave me a good footing to use to position myself better within the job market. This is the kind of knowledge soon to be grads, recent grads, or someone far from academia who wants to get in on social media needs. I’ve been doing some of the things Mark mentions, but this simply furthers what I need to do to separate, and succeed.

    Thanks Mark!

  • Anonymous

    Great piece of advise and I can only emphasize on how important it is today to stay hungry and eager to learn new things and to gain experience. 

    Thanks Mark

  • Dutch marketeer / bookmaker

    That’s all fine and dandy, but there’s a practical obstacle. I find it hard to find the time to develop my talents to really become special, ánd get a degree ánd work a steady job ánd cater to the demands of my private life. As with every skill, in this case writing, you can only become good at it if you´re in the luxery position that allows for you to grow your talent into something that´s actually going to make a difference, income wise. Modern day designers now often lack serious drawing skills, and I notice modern day copywriters annex bloggers now lack the most basic skillset you need to actually be called a good writer. I can´t have several lunches per week. Because they don´t make me money. And I can´t spend enough time writing and reading [read: learning, as reading marketingarticles alone won´t cut it, you need to be able to recall them] to become good at it, without either damaging my private life, income and other work / study-related tasks. So how do you expect a student, or anyone else, to actually put this into practice, without being in a luxery position? To keep him / her from becoming another article rehasher who can’t spell and makes no money?

  • This is great advice whether you’re a new grad or someone who’s just getting their feet wet in social media. And, it applies whether you’re looking for a new job, trying to stand out in your current job or start something on your own.

    Ironically, I’ve got a guest post queued up on this very topic. It’s running in a couple weeks – I’ll let you know once it does. It hits on a lot of these same points. Great minds… 😉

    One that I will add is that I think it makes a lot of sense for job seekers to own a domain in their name. For instance, I have lauraclick.com, which serves as my digital business card. That way, I’m the one who ones that space and it’s really helpful for people who Google my name. It’s the first thing that comes up. I think that’s important for job seekers to have in place.

  • Time is defintely THE issues when it comes to the social web so your comment is … timely : )

    If your primary business is design, you may not have to work on all of these, but many people in many different careers could certainly benefit from learning how to be effective in social media, especially as marketers.

    Like anything eles in life, it gets down to priorities and where you want to head with your career.  I also have a pretty full plate. I teach at the university level, consult, have a family life and am working on a new book.  I also make time to blog, keep up on the latest developments and volunteer time to help people and charities.

    To accomplish this, some of my priorities include not watching TV, not playing video games, and not hanging out in the pub with my mates.  I work crazy hours. But that’s me. I enjoy it and those are my choices.  

    So it all has to begin with an assessment of where you wanrt to go and what’s important to you.  In any way you choose, I wish you good luck and thank you fro commenting!

  • You are a wise young man! Thanks for this!

  • You’re welcome. Thanks for the question!

  • SO glad you decided to comment Adam.  My daughter just graduated from college and I tried to emphasize the importance of maintaining a level of social media immersion. She was very active on LI, Twitter and blogging (as well as FB of course) all through school. Not only did it benefit her, she came to enjoy it and has continued to blog even though she just started her first job in NYC.  Good luck to all your kids on this!!

  • I was just talking on Twitter this morning about the value of interning. I think I gained more experience and education in my internships than I did getting my actual degree. First and foremost, it allowed me to determine that working as a journalist for a newspaper was not my forte. 🙂 Marketing and PR were a much better fit! I totally agree with broadening your experience and even perfecting secondary skills. These days, many companies have employees that wear various hats. Your ability to wear several will certainly stand out! 

  • Thank you Mark, this is great advice.  I know you didn’t write it for me, but it speaks to my questions too.  From what I can I tell, I’ve done a few things right and few things wrong.  Sounds like life 🙂

  • Mark, as usual, you have hit the nail right on the head. Thanks for your great advice. 

    In addition,  I believe I just “discovered” a new way to get your name out there within the specific area of interest for future employment or to draw interested others to your blog or website (I am a slow learner). Last night I participated in my very first twitter chat, in this case on health information technology and social media. In a one-hour period of time I was introduced to some folks I had been following but with whom I had not actively conversed. They now know my name; I now know a little bit more about them. It was mildly intimidating at first, but once I got the hang of the fast and furious tweeting going on, it exposed me to great ideas, and exposed some of my thoughts to others who appear to be thought leaders in the field. I would definitely encourage anyone looking to connect with a group of people around a specific subject matter to try it. At the end of the hour, I had some new, non-spam followers, and they had the same. We know we are interested in each other, because the investment of just one hour gave us more insight into the others participating in the chat than could have happened in over a week of normal tweeting.

  • Anonymous

    Here’s my advice: If you want to sell for others — widgets, ideas, whatever — try selling for yourself first. Find a product or a cause that you care about, then launch a free website. Write some great copy, build a community, get your hands dirty. If your little business takes off, that’s terrific. If not, who cares? You’ve still beefed up your portfolio and shown the kind of initiative that will get you noticed during job interviews.

  • Too many don’t even try, and so they never technically fail, but we all know the truth. They’d failed before they’d even started. And then, too many people try and give up too soon. Be the tortoise not the hare. Just persevere.

    And, don’t be stupid. If you’re trying to stand out in a professional way, make your product as professional as possible. Hopefully, social media has been around long enough (and hopefully you’re smarter than the rest of us might have been) so that you’re not popping off on Twitter, posting garbage alongside your painstakingly written golden posts, or letting those drunk party pics overshadow your quality work.

    If you’re a recent college grad, no one expects you to put together full marketing and business plans for large multi-nationals, but they do expect you to know how to at least carry out a basic SWOT or PEST analysis, what the four Ps are, and all of your other marketing basics. Demonstrate that you know and understand strategic marketing first and only after that layer on top of it the the channels and tactics.

  • Just doing it and getting out there is the key.  I learn so much every day from reading, connecting and just being in the social web.  Reading about a concept or strategy and actually doing it are two different things.  You need both.  So dedicating yourself to consuming content and then trying it on has helped me tremendously.

  • Superbly written. Thanks a lot.

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  • Dutch Marketeer / Bookmaker

    Keep in mind that being a good blogger and social media user is relative. To me, your most important feat should be the ability to digg deep into what you know, from either a personal perspective or from a personal business perspective, and do your research properly (good research is important, especially in case you don’t have anything to share from your own business data and personal experience and need to paint a picture of trends in the field). But whatever works, works. Simply put: you can’t call someone a bad writer when he or she is getting what he or she is aiming for through his or her writings.

    But there are just far too many rehashes, more-of-the-same pointless checklists nobody is going to use, top-tens, repeated iPad news, vague editiorals without concrete and factual information, (too many statistics without a reference to the source material for example. these just lead me to believe that you are either lying or making something sound more meaningful than it is), useless and impractical infographics, marketeers patting eachother on the back without being critical and challenging the author (I’d like to see fellow marketeers getting critical since most info has been stolen or is just made out of sums the author understands, but can’t explain the meaning of), and so on…

    What also stings me is the lack of understanding of cultural differences. Too many data and advice is being offered up as universally appliable. Meme effects, group cultural thinking and local traditions are vastly underrated. And I hate it how hardly anyone offers up the actual research report they’re supposedly covering. Without source material, you have no way of knowing whether someone is speaking the truth. Making your business decisions according to that kind of advice would be foolish.

  • Dutch Marketeer / Bookmaker

    Sorry about the long reply. Some things just need to be long. 🙂

  • I really love this comment. You hit on many crucial points and no need to apologize at all. TYhis comment is a gift to the community.

    Lately, I’ve been thinking a lot about this same observation of samebess and dullness. Has something shifted? Or, I have I surrounded myself with the wrong sources?  Maybe a little of both? I have observed much of what you say here and also provide the same advice to my friends — to differentiate, dig deep and be yourself … show yourself … be great.

    I also acknowledge the cultural insularity and will take it even a step further. Much of the thought leadership on the social web comes from 10 middle-aged white guys who got there first. So the glass ceiling in social media is more than just cultural.  How do we shine the light on more worthy voices? 

    In the end all you and I can do is be advocates for change in out little piece of the world, which what I try to do here. I’m really glad you offered these observations and hope you’ll come back!  

  • Great advice Laura. Boy, I’m glad I beat you to the punch on this one. You’re usually one step ahead of me.  I never bothered to buy any schaefer domains since nobody can ever spell it! : )

  • When I was in college I worked for a daily newspaper and that’s when I also discovered i didn;t want to be a reporter!  Now … I’m a reporter!  But at lieast I’m the publisher too. Much more fun. Thanks Tara!

  • Well, based on your comments the last few weeks, I think you’re doing a lot right too.  You’re a bright young lady and I love your urgency to learn!

  • Superb observation from the good doctor!  I was just talking about Twitter chats in my class today. An amazing way to network and meet great folks.  I hope you took the opportunity to follow many of the new friends you met.  I have a hard time keeping up with the cacaphony of those chats but I know a lot of people love them, especially if there is a manageable number! Thanks for the great advice!

  • Like that idea. Thanks!

  • “Don;t be stupid.”  Boy, how did I miss that one?

    Superb advice Eric.  Thanks for this wisdom!

  • Good for you Nate.  We all can create a niche of influence with our content. This has never been possible before in the history of the world. You need to take advantage of that!

  • Thanks for this one! As always, a great one!

  • I just love it when you reiterate what I have just been saying…. but of course do it way better than I do. Thank you again for a very useful post which I know I will use often in my teaching and mentoring.

    Cheers CASUDI

  • Fantastic article. Thank you so much. This is all fabulous info. I am new to social media (after years of working in the dark ages where my marketing skills were focussed mainly on print, outdoor and *gulp* spamming people … it was just the way it was done ok? 
    I dived into social media as a way to try to make my MSc more relevant – it was fascinating how much I had (and still have to learn) – what astonishes me now are the number of traditional marketing “purists” who seem to reject the idea of using social media to create a personal brand, however basic. Will be sharing (and book marking!)

  • Good question and well articulated answer. I taught social media/digital marketing at the collegiate level and all ten of those are spot on. 
    My $.02 is a bit of an intangible, but the ability to THINK will help you stand out. Anyone can recite things they have read. Demonstrate the ability to think, find solutions, and interpret data to know where the puck is going will give you plenty of distance. One more thing is not being afraid to make mistakes. Graduates are usually still in the mode of classroom grading. Don’t be scared to take initiative and try something. You won’t get an F, you’ll just learn something. 

  • Ha!  Great minds think alike. Ours too. : )

  • That’s interesting Ameena.  I have run into a few purists (especially in Europe by the way) who say “pshaw” on social media. In fact I kind of got into a little friendly tiff with a lady in London who said she is placing her bets on print magazines. I asked her to walk in a coffee shop and see how many people are looking at a smartphone instead of a magazine : )

    There is certainly a time and a place for everything but I think a marketer would be foolish to at least not learn enough about social media to make educated decisions. Like you, I come from the traditional background (in fact we all do, in a way!) and it took some time for this stuff to sink in but there are many exciting opportunities, especially for integration.

    I know this is your first comment on {grow} and am delighted to see you jump in! Thanks!

  • That’s interesting Ameena.  I have run into a few purists (especially in Europe by the way) who say “pshaw” on social media. In fact I kind of got into a little friendly tiff with a lady in London who said she is placing her bets on print magazines. I asked her to walk in a coffee shop and see how many people are looking at a smartphone instead of a magazine : )

    There is certainly a time and a place for everything but I think a marketer would be foolish to at least not learn enough about social media to make educated decisions. Like you, I come from the traditional background (in fact we all do, in a way!) and it took some time for this stuff to sink in but there are many exciting opportunities, especially for integration.

    I know this is your first comment on {grow} and am delighted to see you jump in! Thanks!

  • I am bowing to your awesomeness David.  There is SO LITTLE critical thinking on the social web it’s frightening. I don’t know if its a reflection of society in general or a reflection of people on the social web in particular. People make assumptions about influence based on social proof like the number of Twitter folllowers people have and then take whatever they have to say to the bank. Where is the THINKING?  Thank you for this David!

  • I am bowing to your awesomeness David.  There is SO LITTLE critical thinking on the social web it’s frightening. I don’t know if its a reflection of society in general or a reflection of people on the social web in particular. People make assumptions about influence based on social proof like the number of Twitter folllowers people have and then take whatever they have to say to the bank. Where is the THINKING?  Thank you for this David!

  • Thanks Mark! Congratulations and much success to your daughter!  Luckily my oldest was able to find a job, actually the reverse, living in NYC, working in Secaucus.  Interestingly enough, I think that her interning and handling several social media campaigns for some large corporate projects was one of the keys to her getting this position.  Either way, it seems that gaining real life experience is essential.

  • Great ideas Mark on how to “stand out in the social media jungle”  

    Here’s my take on how to stand out, ideas…

    Ideas that stand out come from being creative, inspired and from an on-going dedication to learning.  Since being creative and inspired are learned skills, never stop learning from others and from what you’ve created.

  • Thanks, I am flattered! What I lack in experience, I hope I make up for in persistence and energy.

  • I think I have
    one piece of advice:

    Before you start putting stuff out there for everyone AND the
    eternity, make a list. Write down your values, what you stand for, and why you’re
    in this. To make this a little less abstract, here are some of mine:

    1. Whatever my ego writes will not be published.

    2. It’s never about me, always about finding ways
    to help other people shine.

    3. I’ll always say what I believe in. I will never
    compromise that to be more popular or successful.

    4. I’m in Social Media because it gives me a voice,
    and with that an opportunity to change the world for the better.

    5. I’ll never try to make myself more interesting
    at the expense of someone else.

    6. I’ll never join in a choir of people. I will
    always think for myself.

    It’s easy to get caught in the moment. Before publishing
    ANYTHING, take a moment. See if it’s aligned with your list. And do one more
    check: See if it’s aligned with your heart. When it’s against any one of the two, don’t put it out

  • Great post. With the types of positions I’ve seen on the market, you definitely gain the upper hand if you have skills in multiple areas.

  • I think it’s still kinda hard for a lot of people to consider social media up in the same league with traditional marketing routes. A lot of this probably stems from the fun, recreational origins of social media. I think, too, a lot of those among us have trouble keeping up with the fluidity that the new media market demands we cater to. I’ve had a Facebook account since the days of the .edu address only policy, but does this make me qualified to call myself an FB expert? Not really, since the platform has evolved and metamorphosed so much that in some ways, it’s hardly recognizable from the site it began as.

    That’s part of the reason why I find posts like these so fascinating – they don’t just provide a valuable how-to guide on the ins and outs of social media, but they open a voyeuristic window into an emerging cultural standard by which we will all presently judge those around us. Also, hashtags are fun. (Sorry, didn’t want to completely kill the buzz with too much staunch seriousness.) 

  • R Tensen

    Thanks, you’re too

    I was surprised to see that editorial staff, professional
    writers and live journalists all over the world seem to be getting away with awfully
    poor writing. Even in respectable newspapers, whole words are missing!

    Putting the
    highest priority on both speed and quantity will make your overall product degrade.
    Publicists seem almost desperate to deliver content. It’s panic football. Most
    marketers blog and use social media, because they think that’s what they have
    to do. But they do it poorly! They don’t keep up with the constant interaction, write
    filler, and make themselves look bad. Not in the eyes of their fellow men of
    course: they won’t critique the people in
    their field because they are sinners too! (I might be part of them.. who knows? maybe it grows on you)

    In my country for
    example, people make the mistake of applying English grammar rules to their native
    language. This mixes up whole sentences. It’s like Yoda went blogging! And some of these
    people are actually getting paid good money to write content!

    The slacking
    infects research as well. Even in the medical field. So called scientists skip
    the scientific method of approaching a relative truth by proving every known alternative
    wrong, because doing scientific research scientifically is too time consuming
    and too costly. Producing reports based on statistics that support theories
    that sell, that’s what’s really useful!
    Research became about content, not
    about truth. Therefore, most blogposts that sound promosing are bullocks. Filler. Or simply wrong unintentionally. This is why bloggers
    don’t refer to actual research anymore. They know smart people will tear their
    articles apart if they present any concrete information. They just use partial statistics or fancy graphics and quotes to make it look right.

    It used to be that
    people demanded quality sources. Now, you can make stuff up as you go. Quantity
    over quality. Actual journalism and scientific research became too expensive. But
    the demand for content is rising still. Even though Google doesn’t like
    fillers. The editorial staff of a lot of large publicists won’t even spellcheck the articles you send them.

    Anyway, I’ve been
    following your blog already. I generally just don’t respond because I know I
    won’t be able to keep up with a community like I should. But I might as well register to yours and give it a go.

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  • I suppose we can use that as a catch all in a lot of situations 😛

  • I suppose we can use that as a catch all in a lot of situations 😛

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  • I think this line says it all for me: “You can’t learn social media marketing in college. In fact, you can’t learn it anywhere. You have to do it.”

    It’s only through theory and praxis that you’re going to get anywhere. Sure, college allows you time for reflection but the speed at which colleges work it’s likely the curriculum will date too quickly for you to keep abreast of what’s going on. 

    6 months ago I would have been pushing to learn more about Facebook if I was a college graduate. Now I think Google+ is the place to learn what’s going on. Oh, and Twitter of course. 

  • It’s interesting to see how blogs can be such a great strategic value to one’s portfolio. However, students here tend to think otherwise. I’ve spoken to many soon-to-be graduates and most of them think removing every single social media trace is a better thing to do to get a job. Only a handful take social media seriously and the best example of all time in Malaysia has got to be @AskAaronLee. 

  • I love the part about ’emphasizing secondary skills’. I have a friend who was really into Japanese Animation, she applied to work at Geneon. She got the job solely based on her experience watching Japanese Animation. So you never know what other ‘hobbies’ or experiences will get you in the door. Don’t need to list everything, but at least listing what could be relevant will help a lot. 

    I also love the ‘resist the temptation to be a social media guru’. Oh man, how I try to preach this! I don’t care who you are, how popular you are, how many books you’ve read, or even how many books you’ve written, you still don’t know jack about the industry because it’s EVER CHANGING. I call myself a specialist and that’s as far as I’ll ever go. 

    Fantastic post!

  • These are great professional social media tips for not just grads, but people on the job market or people looking for promotions at work, too. Thanks for sharing!

    –Jenn at Mirror.me

  • Sue Cockburn

    Excellent advice!! Succinct, wise, direct. It inspired me to do more.

  • Thanks for your kind words Morgan.  I saw this chart that showed something like 150 thrid party apps just supporting Twitter. You could spend your whole life just looking at that! So no, I don’t think anybody can be an expert in this field!  Thanks!

  • Yup, Aaron is a real role model in that area.  I think social media is being adopted any used in different ways around the world so I don’t dismiss the fact that there could be cultural business differences too.  But at least in the U.S. I think it helps a lot!  Thansk Jan!

  • Don’t get me started about the state of social media education at our universities.  I’m fortunate to be associated with Rutgers who is doing it right by bringinging in topic experts to teach their students.  Thanks Jon!

  • Wonderful perspective Emma. I don’t use hashtags much myself. #NotAs #FunAs #You #IGuess!

  • Thanks for contributing that observation. Much appreciated!

  • This is a fantastic blog post in its own right!  Wow. What a great comment Dagi!

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  • I think experience (providing there’s good results) trumps all.

    You can also use the “Answers” section on LinkedIn to help people out with their problems, establish yourself as a go-to resource for help, and maybe even pick up a project or two.

  • The style of social media is nothing like what I’m learning in school. No one has ever told me that I need to make my lab write-ups more interesting! However, I think that a slight shift towards integrating tools to stand out in a crowd is necessary. The professor will read my whole class’s lab write ups (even if it’s 30 pages long). Not many will read a blog post that long though!

    I’ve been learning a lot that I did not know about social media this summer, especially from my mentor @CASUDI. Much of it has just been feeling it out, though! It’s hard to make many guidlines… Just do it!

  • Wow, that is one great mentor!  I learn a lot from her too!  Thanks for commenting Emily!

  • Well said. I have actually picked up a couple of customers that way! 

  • You are a great role model for that Dr. Rae! 

  • Thank you Mark!

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  • CookinUpJustice

    A 30 second TV commercial isn’t long enough to tell your story.  An on-line conversation over time gives folks a more complete picture of you and your company.  In the end, it’s all about relationships … and it always was.

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  • Hurray for you. People will probably not spend any time with an ad but will spend 30 minutes on a good story!

  • I love this list of checkpoints, Dagi! Thank-you for taking the time to write them out and share the wisdom. 

    And you should definitely post this on your own blog as well.

  • I just said on Twitter, but I want to say it here, too: Thank you so much for taking the time just to say something so nice, Michelle. You just made me happy!

  • This is soooooo good Dagi: a mantra that is superb and spot on.  Words to live by.  Cheers!  Kaarina

  • Mark, that makes me laugh:)  I always check to be sure I put that “c” in your name, and follow the same rule for the vowels as the “i before e” rule. 

  • Dagi, I’m so glad you were encouraged! Keep up the great work. I shared it on Google +, too, with your Twitter handle. If you need a Google + invite, send me your Gmail address on Twitter! 

  • Glad this resonated with you, Kaarina! Thank you so much for taking the time to tell me. Means a lot. Hope you’re well and happy!

  • Thanks for this great blog post with inspiring ideas.

  • Glad it helped.

  • Wallerstein, Inc

    2 pieces of advice to add to your wonderful article:
    Stick to your business ethic principles and/or make some rules to work by (this is mostly for freelance writers) and
    never think that your education is “done”. You can ALWAYS learn something new everyday!

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  • That blog post I mentioned is finally online! It was for @ginidietrich’s blog and I even gave you a shout out. Check it out: http://www.spinsucks.com/communication/nine-simple-strategies-to-help-you-land-a-pr-job/

    And, I even spelled your name right! 😉

    I can commiserate with the name thing. I happened to “upgrade” in easy-to-spell last names when I got married. My maiden name is Tieman (pronounced Tee-man) and no one ever got it right either.

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  • This is why you’re a leader, Mark.  Great comments, too!  This post is saved to Delicious for my students!

  • Great post! This is something new graduates and even those who have long graduated can use.

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  • Only

    Hello, there is a marketing tool that could interest you. It allows to share content only with people who likes you in face book. You can use it to incentivate people to press the I Like button in your web page or blog.

    Give it a try here:  www.onlyifyoulikeme.com

  • Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably won’t have to describe everything to my pals. I can simply direct them here!

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  • Terrific advice Mark. I think both job and non-job seekers should work on strategically building their digital footprint on the social web. Identify key activities that you can do on a daly basis that will help you learn and connect with people. I think blogging and commenting are both powerful tools when used strategically and consistently. For example, I knew that I couldn’t consistently blog on a daily or even a weekly basis so I took to commenting to share my ideas and learn from others (BTW – I highly recommend Engagio http://www.engag.io for managing your commenting activity). Also, your point about keeping up to date with the tools is critical because there are many new tools introduced and even the existing social networks are introducing a lot of changes.

  • great list to go with this post!

  • Holly McIlwain

    Mark, excellent advice for anyone just out of school or even someone like me with tons of successful experience, but just now learning social media. I will take to heart every point you made here and I have done many of these things. I hope that new grads will listen to you. As someone who hires college students, I would be surprised if most grads today don’t stop reading this post when they read your suggestion to work for free and will resist the temptation to hang out a shingle with no experience. I see a lot of them mooching off parents way too long while insisting on finding a high paying position or following their dreams. My take-away, become proficient at the fundamentals of marketing and build on that with social. Get experience by helping as many others as you can. I’ll give an example. I have a lot of experience flipping and renting houses, so I help friends and acquaintance to sell their homes or rent them. Sometimes I invest a lot of my time into it and I do not charge a penny. It’s a way for me to give back. I’ve had peeps laugh in my face at the notion of doing anything for free one would not even help me write a technical job description. Helping others is a great way to improve your skills and creates some pretty awesome karma along the way. Thank you for helping me, “Grow.”

  • Thank Holly. I am personally shocked sometimes that students expect to be able to get a hob with just a degree these days. They are putting their future in the hands of ‘luck.”

  • Holly McIlwain

    Excellent addition to Mark’s ideas, especially your 1 and 6. Words to live by. Your comments have a flavor of “Seven Habits of Highly Successful People.” thanks for sharing.

  • Thank you, Holly! I Makes me happy that this resonates with you. I have the book (“Seven Habits of Highly Successful People”) on my iPod. Have not listened to it yet, but now I’m all the more curious to do so.

    Thanks for your kind words!

  • I missed this comment of yours, Abdallah. Thank you for taking the time to just say something nice. Please be well! ~Dagi

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