I saw some beautiful ads on TV promoting tourism for the U.S. Gulf Coast. But after the heart strings were sufficiently plucked, who is identified as the sponsor? BP — the company that caused the mess in the first place! This really pissed me off.
Luckily I was in Memphis at the time and had the chance to have PR Expert Amy Howell calm me down, as you will see in this short video discussion.
Did BP do the right thing with these ads? What were the alternatives? Am I right to be venting over this?
I think you’ll enjoy the conversation and hope you’ll add your views on the subject in the comment section! Thanks!
P.S. You know what else pisses me off? If you “Google” BP tourism ads, all you get is BP PR fluffy stuff. They have their SEO machine working overtime, don’t they?
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.