Social Media — Just flirt with me, won’t you?
Sep 20th
Guest post by {grow} community member Krysia Hepatica
As a newly-divorced mom, being both back on the dating scene and trying to establish a new career, my life has been anything but dull.
Because I was married at such a young age, I missed out on a lot dating and the drama that goes along with it. I also missed out growing a career because I was home raising babies. So here I am now trying to balance a family, career, and social life and have found, thankfully, two of these have a lot in common. Yes, I have recently had an a-ha moment. Several, actually. I am finding that making social media connections is just like dating.
They play by the same rules and your chances are pretty much the same: You’ll win some, you’ll lose some.
Rule #1 Get Noticed!
In the dating world when you have your sights set on a special someone, what do you do? You try to get them to know you are alive and do a little flirting. It’s the same with social media connections, maybe there is someone you are anxious to connect with on Twitter, begin a dialogue with them. Say hi. Introduce yourself. But, whatever you do…(see Rule #2)
Rule #2 Don’t come on too strong
You want to get their attention, but in a positive way.
Reply to a Tweet they have made, find some common ground and keep it simple and light. Once you get their attention, do a little woo-ing, a little romancing. Please don’t try to hit it out of the park on the first encounter. It won’t be pretty. I am not inviting you in after one date, not into my physical or virtual (blog) home either.
Make thoughtful, appropriate comments, notice their Tweets, re-Tweet if they are interesting to you. Be kind. Do your homework; try to stand out with your comments by becoming one of the first to leave a comment. You can sign up to be notified via email when they have published a new post. This will show your interest in their work.
Rule#3 Reciprocity: Is she/he just not that into you?
Ask yourself if your efforts are being reciprocated. In the dating world, does she “like” your comments back? Has she responded to your texts? Because this is how we let you know we aren’t interested without having to come out and say it. Period.
In the social media arena, are your comments getting a response or a “like”? Have they started following you on Twitter yet? If they haven’t started a follow yet, it may be okay, they probably have a pretty big following. But if your comments are flat out ignored, and you have made more than one, you may have someone who is not interested. I was trying to build up a connection with a blogger whose work I enjoyed, but he just wouldn’t warm up to me. No comment I made even registered on his radar. It was frustrating, but I got over it, and moved on.
Rule #4 Easy There, Killer!
It’s kind of like Rule #2, because yes, it is important enough to bear repeating.
So the first date was great, you may be in love. Whatever you do, don’t tell this person after one date that you want to marry them and have them be the mother of your children. Please. Don’t. This only creeps girls out, believe me, I know. Slow down; don’t reveal everything there is to know about you in the beginning. Keep it interesting, keep her guessing. The chase is fun.
Relationships don’t happen overnight IRL or online. You have to be patient and give it time. There is no definitive timetable because every relationship is unique. So, you have your bogie in the social media world. You know you are dying to write a guest post for them, just don’t come on too strong or you will scare them away. Apply steps 1-5, repeat. When you have grown and nurtured a reciprocal relationship then take the plunge!
However, if you do make some mistakes, all might not be lost! First of all, regain your composure; pull yourself together and back off a bit. Just like in dating, don’t completely go away but dial it down a few notches and see if something can still grow. I know firsthand this can work.
Everybody makes mistakes, don’t beat yourself up. Take what you have learned and apply it to future endeavors.
Rule #5 Keep your house (blog) clean
Advice my mom would like. Keep your physical house and virtual house neat and tidy, you never know who is going to show up for a surprise visit.
Does any of this ring true for you?
Krysia Hepatica is a mother, rock climber, blogger and all-around outdoor adventure seeker. She is currently working as an intern for KarmaCRM. You can read more about her adventures at venturesome krysia or follow her on Twitter.
Blogging world flipped by AdAge Apocalypse
Sep 18th
I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs.
On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Last week, the organization changed its magic formula to upend a rating system that I, and many other bloggers had depended on as relative sign of the success of our blogs. In a recent podcast, Mitch Joel recently told me it was the only metric he follows every day, for example. Gini Dietrich posted that she was “really pissed” by the changes.
The system was far from perfect, but if you looked at the results … yeah, they seemed about right.
The AdAge rating system depended on five variables that blended together in a secret sauce to come up with a numerical score. Two of the most meaningful factors, PostRank and Collective Intellect discontinued the availability of their API (raw data source) and had to be replaced.
Post Rank was the most important component, I thought, because it seemed to be an indicator of strong content. It considered how your article had been shared, the level of engagement through comments, and if other people wrote blogs about your blog.
These two important measurements have been replaced by feeds from Facebook and Twitter. To give you some idea of the impact on {grow}’s rating, my PostRank score was 47 out of 50 points … my Facebook score is a 1. I don’t know why, but it is what it is.
This change had a cataclysmic effect on the rankings. Some blogs moved up or dropped down by 200 places or more! Many of the changes make no sense at all. For example, one blog that is more or less in my “old” position has not been updated since 2009. What’s that supposed to mean?
It looks to me that losing these two key scores has made the AdAge ranking virtually meaningless. However, I’m not arguing from a position of strength since I was one of the big losers in the chaos!
My reaction to this was embarassing. At first, I was shocked and angry. I spend a lot of time telling people NOT to worry about the numbers and just do great work … and here I was worrying about the numbers! I was pissed off at AdAge and I was pissed at myself for feeling so strongly about it.
I think this pokes about at a recent theme of this blog — social proof and the fact that oftentimes on the social web a numerical rating provides a more important symbol of accomplishment than actual accomplishment. But this time it really hit home. Even if it’s a fake badge, the business benefits of being on the list can be real.
Now I had fallen into the social proof vortex, even though I’m supposed to know better! Arrrgh.
At various times during the Day of the AdAge Apocalypse I would catch myself being angry about the shift only to self-correct and remind myself that nothing really important in my life had changed. This Jekyl and Hyde routine continued about once an hour all day.
As high-minded as I would LIKE to be about this development, I can’t deny that this little report card meant something to me. I work so very hard to make {grow} an interesting, relevant and entertaining blog and I felt like I got bitch slapped. Just being honest about it.
I’m a little more calm about it now. I know I need to be focused on “real life” … but my blog has become real life too, hasn’t it? This whole thing feels like your business credit rating being determined by freaking Facebook or something.
Anybody want to weigh in on this? Slap me back to reality? Take your best shot baby.
Spam hurts. A {growtoon}.
Sep 16th
A look at international social media marketing
Sep 15th
Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. I think you will enjoy this!








You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer









Archive for September, 2011