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One of the biggest challenges for any social media change agent is getting a company to understand the power and potential of the channel to a point where they say “yes.”

I recently caught up with one of my favorite marketing intellects, David Rosen of Burson Marsteller in New York and he was told me about how he leveraged external news events to nurture client social media activities at an enterprise level.  This was so interesting and I decided to flip on the camera so I could share this conversation with the {grow} community.

The conversation with David also gets into getting beyond “yes” and turning social media into a channel that helps companies lower costs, contribute to R&D, and sell more products.

Please contribute your thoughts on this topic in the comment section!

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