Social media and guerrilla marketing case study

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If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.”

It remains one of my all-time favorite case studies to demonstrate how you can move the needle and create some buzz — even when you have no marketing budget!  Nathan also contributed a guest post last year with some of his guerrilla marketing ideas.

Although Nathan and I have been friends fro two years, I didn’t get a chance to meet him in real life until last week. It was a thrill to meet one of my favorite inventive marketers and I thought I would share our discussion, and his latest guerrilla marketing ideas, in this short video.  I think you’ll enjoy it as much as I did!

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