Archive for December, 2011
New Year 2.0 A {growtoon}
Dec 30th
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn
Four reasons why I finally like Triberr
Dec 29th
For the past six months I have given Triberr a whirl and it has been quite a drama.
Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve participated in a limited way because up until now, the application was misguided, political and melodramatic.
The first problem was auto-tweeting. Not just auto-tweeting, but an expectation or even a REQUIREMENT for auto-tweeting other tribe-member posts. I created my own little resistance movement and was nearly thrown out of tribes a time or two but I’m happy to say that Triberr now has NO auto-tweeting. So I’m staying.
The second problem was/is the politics. For some tribe members there is a strong entitlement mentality that since your post gets tweeted, you should always return the favor. Which I do … unless the blog posts aren’t very good or are blatantly self-promotional. Everything you do and say reflects on your “brand.” You are what you tweet. And part of my brand is “quality content” so I’ve had to ignore some barbs from people who I would happily tweet if their content was aligned with what my audience comes to expect from me.
Now let’s talk about the upside to Triberr and why you should consider this interesting innovation.
Fresh voices. I’ve been introduced to new bloggers like Eric Wittlake, Douglas Idugboe, Michael Brenner, Pam Moore, and many more who are delivering AMAZING content. I love almost everything they write and I enjoy sharing their insights with my audience. And many of these new connections are also becoming friends and even business associates.
Meaningful traffic. I am not a big advocate of driving blog “traffic” as a goal. What does that really do for you if you are trying to build a business? However, Triberr has boosted my blog visitors by about 7 percent and I suspect that many of these new readers are sticking around and becoming regular readers because the tweets of my posts are coming from other trusted bloggers.
Feedback. Triberr provides some nice analytics about how your posts perform in the blogosphere. In a very real way, tribe member “tweets” equate to votes. When I write a post and knock it out of the park, the Triberr community clearly rewards me for it. If I put something out there that gets a reaction of “meh,” I usually learn something that will help me be a better blogger next time. So Triberr has been a bit of a Darwinian catalyst for continuous improvement.
It solves a problem. There is a chronic unfairness about the blogosphere. Many bloggers are popular simply because they were there first. They may not be the most creative or talented, but their blogs are at the top of the pile because they have so many followers, so many backlinks, and so much social proof. There is one blog in the AdAge Top 100 that has not been updated since 2009. So it is literally impossible for new voices to crack into the elite league because of this permanent disadvantage. I really hate this aspect of the social web. There is a blogging glass ceiling and mediocrity is institutionalized.
Triberr helps combat this problem by supporting worthy new voices. Now that auto-tweeting is over, it is a true meritocracy. If you do good work and help others doing good work, you will be rewarded. That’s the way it should be. We may not have 100,000 followers, but with the support of an engaged group of supporters, we can make a dent and at least promote deserving work from people who are not considered A-Listers
I think Triberr has evolved to the point where it’s now focused on the right things and founders Dino Dogan and Dan Cristo continue to innovate and add cool new features at a breakneck pace. If you’re trying to break through the clutter, meet new friends, and learn to be a better blogger, you should give it a try. One challenge is you need an invitation to join (and my tribes are complete). But there are message boards with people looking for bloggers to add to the mix, or you can start your own tribe. Check it out.
The anti-prediction of 2012 social media predictions
Dec 28th
This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too?
But how many bloggers go back and actually let you know how they did with last year’s predictions? Let’s start there, and then I will add four surprising 2012 predictions of my own at the end.
Here are social media predictions I made throughout 2011 and my grade for my guess!
Google+ will not be the Facebook killer. People went crazy when I predicted this, especially since at that point I had not even tried it! Doesn’t matter. The switching costs are too high among Facebook’s core audience. I think Google+ is important and it will survive but it will not upend Facebook. Am I right? Too early to tell, but I think I am trending correct on this one. I’ll have to give myself an incomplete.
Quora is not the next big thing. In early 2011 I was the lone voice it seemed not piling on the Robert Scoble bandwagon. Scoble had declared that Quora would replace blogging and was more useful and elegant than Facebook and Twitter. I said no, there was not going to be a Quorgasm — it was too easily gamed, too noisy and too difficult to navigate. Yes, I was right. Grade = A +
QR Codes will soon be obsolete — Many people predicted that QR codes would rock the world in 2011 simply because they were so popular in Japan. That’s the first mistake. Never assume what takes in Japan will take someplace else. I said that QR codes are the eight-track tapes of our generation because will be a mis-applied, over-used gimmick and people will end up not trusting them. I saw an article last week declaring QR Codes dead so it is too early to tell but I think I am trending positive on this. I’ll give myself at least a B.
Augmented reality gets big. I was a little ahead of my time on this. I thought AR would take off in a bigger way in 2011 but it is still in the silent movie stages. I still think I’m right but it didn’t happen as fast as I thought. Grade = C
Social Media “re-set” – I thought that during the 2012 budget planning process, marketing executives who were caught in the early social media hype would look over their budgets and figure out they’re not getting the traction they expected. Too early to tell if there will be a budget re-set, but I think the anecdotal evidence I hear is that I’m wrong. Small businesses are still catching up of course and the big brands I’m talking to are moving ahead with some pretty advanced stuff. Would like to know what you think. Grade = D
Social scoring takes center stage – A year ago when I made this prediction, nobody had heard of Klout. Yeah, I got this one right. Way right. Grade = A+
Social for the enterprise – I wrote that internal uses of social media was the next big frontier for social media. Since that time, Yammer, a leading enterprise provider, had a nearly 200 percent growth rate according to various reports and now has some type of installation in 80 percent of the Fortune 500 companies. And it’s just getting started. Yes, yes, yes. Grade = A
Micro payments – finally? Facebook started dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. Yes, this is taking off for virtual goods you can buy on Farmville but it is not the general monetization system for art, music and even blogging that I envisioned. Could still happen but not there yet, Grade = D.
OK … Here are four offbeat predictions for 2012:
1) 2012 will be The Year of the Bird. On a percentage basis, Twitter will be the fastest-growing social media platform. It’s not new, it’s not sexy, but right now it is getting hot in high schools and that is where the cool stuff starts. It is also exploding overseas. Watch out for Twitter.
2) Facebook will create alternate universes. Facebook is too freaking complicated and changes too much. And while it grew on the back of teens, Grandma represents the fastest-growing demographic. The platform will have to design user interfaces tailored for different market segments … more analytics for geeks, cool new skins for the kids, a larger typeface for the senior crowd.
3) Crowdsourcing goes enterprise. Crowdsourcing has so much potential but also carries a stigma of unfair labor practices. Based on growth rates calculated by DailyCrowdsourcing.com, it look like this has the potential to finally take off on an enterprise level if companies can be assured of politically-correct and fairly-paid sources of labor.
4) Social Scoring — You Ain’t Seen Nothing Yet. Klout stumbled and fumbled in 2011 but they also made breathtaking progress that was rewarded by brands. But the real breakthrough is going to happen in 2012 — Connecting online conversations to offline behavior. It’s already happening in small ways but the real rocket will be the Facebook Timeline. Will work like this: Joey just posted and tweeted about a new record. Facebook Timeline shows Joey’s friends bought the record. Record companies send Joey free stuff.
Along these same lines, I think Klout will continue to dominate this niche in 2012. Although the entry barriers to this niche are really low (come up with an algorithm, attach it to the Twitter API and go), distilling wisdom from that big data takes some fire-power. Klout is far ahead in this respect. However, I do think there is room for social scores based on different influence niches like teens, fashionistas, foodies, politics, and local measures of influence. I also predict Klout Klubs will emerge so topical experts can find each other and interact based on this social proof.
What did I hit? What did I miss? Would love to hear your opinions in the comment section!
Online Games Teach Kids Valuable Work Skills
Dec 27th
By Neicole Crepeau, Contibuting {grow} Columunist
Yes, you heard me right. For all the complaining that our children are too plugged in and too obsessed with online games, I think playing those games is actually teaching our children critical work skills.
The Amazing World of Minecraft
If you haven’t already heard of the indie game Minecraft, you will. This little online computer game is taking the younger gaming world by storm. Middle schoolers through twenty-somethings are flocking to it– it even appeals to girls.
Minecraft is one of several sandbox games that allow you to build in a virtual world. You literally mine for resources and grow food to support yourself. You can work your way up using resources and craftingto build better houses, tools, and weapons.
The game allows you to get quite sophisticated. For example, there is a stone called Redstone that carries electrical charges. Using it in combination with other stones and tools, you can build complex circuitry, allowing you to create railways, automated doors, whatever you can imagine. Doing so requires learning the ins and outs of Minecraft circuits, though: how to create XOR and XNOR logic gates, pistons, repeaters, etc.
If it sounds difficult, it is (I haven’t figured it out, yet). But young Minecraft players—your kids—have been motivated to spend their spare time reading and learning, in order to build some extraordinary and beautiful creations. As with much of life, in Minecraft you have specific rules and a limited set of resources. The goal is to develop the best products you can with what you have, through hard work and creativity.
So, Minecraft players learn how to research and gather the information they need, how to educate themselves, and they apply their creativity to come up with entirely new entities. Compare that with watching TV. There’s more, though.
MinecraftGame.Net and other Minecraft Servers
To play the multiplayer version of the game, you have to join one of the many Minecraft servers available. These servers are generally built and run for free by players. For example, I play on MinecraftGame.NET, a server built and maintained by my son’s 17 year old friend. His moniker is HealthyUncle.
Like many server owners, Uncle has spent considerable time and money on his server. He had to acquire and maintain the hardware, learn the technology for hosting a Minecraft server, keep up-to-date with the product releases, find and install mods (add-ons), regularly ensure the mods are compatible with the latest Minecraft release, maintain the server, and provide support to all the players on it. Hmmm, don’t system administrators get paid good salaries to do this kind of work?
In the case of a large, well-run server like MinecraftGame.NET, management skills are also required. HealthyUncle “employs” various players and friends. He promotes them to moderators or admins on the server. For example, my son is an admin. He gets special privileges in the game (essentially his payment), but is also responsible when he is on the server for keeping griefers at bay (griefers are players who purposely destroy and harass). Moderators make sure players understand and obey the server rules, and help players when needed.
Beyond that, my 16 year old son and HealthyUncle are actively trying to promote MinecraftGame.NET to get more players. They use Twitter and Facebook, promote on various forums, and are working on marketing plans for their server. They also are working on ways to get more players to “donate” to the server.
These teens are literally getting experience administering a server, building a business, managing others, and marketing. As I told HealthyUncle, this is definitely worthy of going on the college resume and the work resume.
Players learn valuable skills, too
You don’t have to be a server admin to learn valuable work skills, though. There is an entire ecosystem around Minecraft, built and maintained by young people. There are extensive Wiki’s that capture the collective wisdom of players, edited and maintained by the young enthusiasts. Kids create and post videos on YouTube explaining how to build different types of entities or providing tutorials for new players. There are forums for discussing the game and exchanging information. All of this largely created, maintained, and used by your children simply because of their passion for the game. These kids are actively exercising their writing skills and adding to their community by producing and sharing content.
Another important part of the ecosystem that’s developed are mods (modifications). These are add-ons built by third-parties which can be installed and enhance the game. The third-parties? Your kids. Kids are inspired to learn the tools and technology to build the mods they want or think others will want. (My own kids are teaching themselves Blender to build mods for a similar game, Blockland.) Hmmmm, don’t people called Programmers get paid to write code like this?
Kids get exposure to people all over the world, too. I was tickled the other day when I was searching for information about how to accomplish something in the game, and found a video done by a middle-schooler with a Scottish accent. Game players use IRC (real-time chat) during the game, routinely communicating with and making friends with other players from other countries. Similar to the relationships we build through social media, these kids make friends with children from other countries, arranging to meet them again online. What a fantastic experience for kids who will be working in a global marketplace!
They don’t just “play” with the kids they meet online, though. Your kids are collaborating and working together to build something. With various combinations of IRC (chat), Skype, and in-person meetings, kids will work together to design and build houses, interactive art, tools, weapons, etc. My own sons and daughter will often play together in the study, each on their own computer, but working together to build or explore. They’ll turn to talk with one another frequently, discussing who will do what part, suggesting ideas, debating the best approach, and coordinating the work. Likewise, when my kids’ friends come over, they may each take a computer and then work together on some Minecraft task. Keep in mind that these tasks often span weeks or days—not the immediate gratification we’ve been told that games foster.
Online, kids meet up and use IRC or Skype to talk during the game and coordinate. They pool resources, negotiate designs, assign roles to one another. Working together, they mine and build. They also compete, of course, to see who can build the best house or, on servers that allow battles, to defeat one another. Minecraft, like many of these games, can be played as a fighting game. Kids can create weapons and forts or castles. They can kill one another (though, death is only a temporary setback in these games). Even then, though, the kids are collaborating as teams to build their defenses and weapons, coordinate their battle plans, and execute them.
Negotiation, collaboration, communication, self-education, sharing knowledge, team-work, critical-thinking, creativity—aren’t these core skills that we, as employees and business owners, use every single day? Aren’t they some of the hardest skills to teach, but some of the most important for a successful career?
Believe it or not, your kids are learning these skills every time they play Minecraft and online games like it. So, the next time you find yourself fretting about the time your kids are spending online, consider what they are actually spending their time doing. You might not fret as much.
Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress, a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Connect with Neicole on Twitter at @neicolec








You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

