Archive for year 2011
Key to marketing success? Hit ‘em where they ain’t
Dec 26th
I met with a customer the other day who said she could never be creative enough to be in marketing. Of course I encouraged this line of thinking. Otherwise, why would she need me? ; )
But the fact is, the engine of marketing is research and data. To be sure, the best marketers need a flair of creative inspiration to look at a spreadsheet and find trends and truths, but the heart of marketing strategy — ALL marketing strategy — is fact-based analysis.
One of my favorite quotes is from an old baseball player and batting champion Willie Keelerwho said the secret to his success was to “Hit ‘em where they ain’t.”
Successful marketing depends on the same thing. Don’t be the same. You need to occupy a niche where you can find unmet or under-served customer needs. And the only way to do that is to get out there and talk to them. Find those facts. Do that research … and your strategy has a tendency to reveal itself. Right?
Happy Holidays
Dec 24th
MERRY CHRISTMAS
to everyone in the {grow} community.
Original {grow} decoration by Holly Yalove. Wasn’t this a cool gift?
The ABCs of selling. A {growtoon}.
Dec 23rd
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @KacyTheDude
They told us so. An amazing film of the future.
Dec 22nd
If you can’t view the video above, please click here.
This 57-year-old film, recently unearthed by GE, might be the most interesting five minutes you spend all day. It predicts our current technology with uncanny prescience. Among the innovations correctly predicted in this film are:
- DVR
- refrigerator ice-maker
- baby monitor
- Skype
- iPad
- flat-screen, 3D television
- the personal computer
- missile defense system
- and the cell phone.
This charming bit of history was just discovered in the GE archives. It was originally produced to coincide with GE’s “Diamond Jubilee,” or the 75th anniversary of the development of Edison’s lamp in 1879.
It’s hard to get my head around how accurate these predictions were. If we made a film today about 2068, how much do you think we would have correct?
Welcome to {grow}
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark SchaeferFollow Mark
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