Lean StartUp Movement turning some heads

Click here if you cannot see this video interview with Eric Ries of The Lean Start-up.

I had the pleasure of catching up with Eric Ries, author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102. You get to hear about this first in this video interview!

I first heard about Eric Ries when he was interviewed by Mitch Joel on his excellent Six Pixels podcast.  I immediately became a fan of Eric and his concrete ideas about business start-up strategy.

Ries is a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement, a new-business strategy which directs start-up companies to allocate their resources as efficiently as possible. He is also a well-known blogger within the technology entrepreneur community.

Ries coined the term “Lean Startup” in 2008. His new-business strategy developed a following among Silicon Valley startups as well as entrepreneur groups which meet regularly to discuss his methodology.  The Lean Startup espouses starting small, designing products with the smallest set of features to please a customer base, and moving products into the marketplace quickly to test reaction and make more changes after that.

Ries released his book, The Lean Startup, in September 2011.

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  • I remember in the late 90’s when a startup’s burn rate was the gauge to judge their success. While I had no investment funds I was screaming to everyone about the impending stock collapse since logically the web companies business models made no sense.

    I look back and think of all that money wasted.

    Being a lean startup myself (can’t be any leaner) you learn the value of money and waste it less. You have to make tough decisions and then live with them. This goes for my personal life going from making just about 6 figures to having poverty level income for awhile. You stop sending $5 a day at starbucks and become much more efficient with your resources.

    I will check out that interview with Mitch! Thanks Mark!

  • Awesome Philosophies from Eric. And Mark – You’re all over the place (literally, not talking about this post). Not a day goes by without hearing the name Mark Schaefer and Return on Influence. Congrats on all the accolades!

  • That is hilarious but true. That seems so bizarre but I remember that!

  • I aim for ubiquity. : )  The PR demands from the book are certainly demanding! Thanks for stopping by Tony.

  • Pingback: Waste vs Value – 7th Lean Startup Meetup | Startup Iceland()

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