Mark,

Considering the Gowalla’s fate once acquired by Facebook, this is clever.  This also relates well with your post recently on Facebook’s tipping point.

 @oligardner:disqus , does that help?  {Hope you are well!}

~Keri

The original inspiration was from how everyone was freaking out about the acquisition. There were blog posts that sprang up overnight about how to export your Instagram photos and leave Instagram. People were going crazy when most of the pictures/content that they take is…dare I say…unimportant. 

Whether they close down Instagram or not the hysteria that ensues in the digital world when these things happens is often unmerited. 

Thanks for the comment! You too @connectyou:disqus !