The Best Digital Campaigns of 2012

I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012.  You’ll laugh … you’ll take notes … you’ll be amazed!

But most of all I hope you’re inspired by the leadership and creative fire-power demonstrated by these case studies.

“This was a great year for innovative and groundbreaking campaigns, ” Greg told me.  “We’ve seen more and more 360° campaigns (like from American Express) which are not purely online or offline but really use the whole range of communication tools. This year, we’ve also seen brands such like Nike focusing on their brand’s promise instead of just their products, delivering an amazing product like the fuelband.”

This presentation is also an invitation to take a quick trip around the world, as there are campaigns from Thailand, Russia, Brazil, Sweden, Belgium, France, Australia, UK, Germany, Canada and the U.S.

Greg has also done a great job identifying a key take away for each campaign.

“The slide deck was produced with love,” Greg said, “and I hope you’ll enjoy the ride!”

Gregory Pouy is based in Paris and one of France’s leading marketing bloggers. You can learn more about his work on Slideshare and by following him on Twitter @gregfromparis. He founded @LaMercatique, helping brands to better understand and integrate digital in their marketing strategy

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  • Mark, Great deck, thanks. I think Greg’s comment that “We’ve seen more and more 360° campaigns” is perhaps the most telling. Some of these aren’t just great digital campaigns… they’re great overall campaigns, embracing a full vision of the best strategy, creativity, execution… and investment. If these were merely “The Best Digital Campaigns of 2012,” in the old sense of digital as an adjunct to a main brand marketing campaign, then one might raise an eyebrow at the investments being made… $50 million for Red Bull to get 8 million views? But it’s $50 million spent as part of that 360 approach. And the American Express Shop Small effort transcends the notion of helpful, informative, shareable content – it’s marketing as a manifestation of inspired business-building partnership… and when you’re working to build all of America’s small businesses, you can get even POTUS as your celebrity endorser.

  • Thanks for sharing the deck. Glad to see one of our client brands featured here as well 🙂

  • Pingback: Brand Fast-Trackers Best of 2012 - Revisiting BFT #138 & #126 | Brand Fast-Trackers()

  • Great list, but a tl;dr version would be nice for those of us that don’t want to watch all of those videos.

  • Good feedback for next time!

  • Pingback: The Best Digital Campaigns of 2012 | Social media insider | Scoop.it()

  • Well you can download the presentation and watch the video that you like, the link are inside 🙂 thanks for the comment 🙂

  • I’m glad he is !

  • Thanks for the comment. I also love the Shop small campaign.
    To me it is the perfect example of an integrated campaign with Lobbying, advertising, online, offline…then whole range of communication tools !

  • Love it ! 😉

  • 🙂

  • Pingback: Year end lists? The Quisenblog has a million of them. | The Quisenblog()

  • digital magnify

    Great read and thoroughly enjoyed it. Much agreed. We are increasingly being flooded by information.

    I have something new about digital marketing

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