Archive for year 2012
Where in the world is Mashable?
Mar 13th
Click here if you can’t view this video interview of Lance Ulanoff of Mashable.
The ubiquitous Mashable has had its moments of glory, unquestionable potential, and annoying listicles over the past few years, but received a well-needed shot of credibility when it hired respected tech editor Lance Ulanoff as its new editor in chief in September. Ulanoff is the former Editor-in-Chief of PC Magazine and SVP of Content for the PCMag Digital Network.
I caught up with Lance at the Samsung Blogger’s Lounge at SXSW and was surprised to learn that this was the veteran’s first SXSW experience. He was gracious enough to take some time out of his intense schedule to answer a few questions for the {grow} community about Mashable’s place on the tech journalism scene, his passion for using social media for social good, and the latest tech developments that have caught his eye at SXSW!
Dave Kerpen of Likeable Social Media explains social media success
Mar 12th
Click here if you can’t see this video of Dave Kerpen on Likeable Social Media.
Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview. A fellow McGraw-Hill author of the best-selling book Likeable Social Media
In this short video interview Dave discusses his ideas about five of the most important aspects of social media marketing success.
HGTV Interactive VP explains SXSW strategy
Mar 11th
Click here if you can’t see this interview with Vikki Neil of HGTV.
Home and Garden Television (HGTV) might not be your typical Silicon Valley start-up or high-tech powerhouse, but as all media converges, many traditional channels like CNN, ESPN and HBO are getting heavily involved with bloggers and tech influencers at the SXSW conference.
Some interesting "planters" at the HGTV party house at SXSW
In this short video, Vickie explains her strategy and how it ties into the launch of a new HGTV digital property.
SXSW dispatch Day Two
Mar 11th
Day Two was another soggy, soggy event but the weather broke by the end of the day to unleash some joyous street celebrations!
SXSW is all about serendipity and I certainly had my share. Spent some quality time in the Samsung Blogger’s Lounge ans met Mashable Editor In Chief Lance Ulanoff. Interview forthcoming.
Had an amazing discussion with NY-based VC John Frankel who taught me a lot about VC strategy. Something I’ve been thinking a lot about — the increasingly important catalytical role of VC’s in economic growth.
Met and interviewed fellow McGraw-Hill author Dave Kerpan of Likeable Social Media fame.
Also got to catch a glimpse of actors Forrest Whittaker and Rainn Wilson (of The Office).
My consumption of conference content was somewhat constrained by the fact that the lines were so long to attend some events. Can you imagine going to the effort of attending this eventand not attending what you wanted to see because the crowds were so immense? One friend told me he stood in the badge pick-up lime for two hours.
The crowds and lines were so oppressive that I had to duck out in the middle of the day to a nearby “Oasis” sponsored by Spredfast, which was much appreciated.
Today I intend to walk the trade show to see the latest and greatest gadgets and start-up idea and excited that my first SXSW book signing is today at 3:30.
I’m not catching any clear winner of a Next Big Thing coming out of the conference, but an app called Highlight is getting a lot of buzz and curiously, lots people are predicting bigger things to come from Instagram.
I apologize for the insufficient glimpse of such amassive event. A some points there are 30-40 concurrent sessions, dozens of parties and so many interesting sights, conversations and people.
One lesson. It is nearly impossible to write a WordPress blog on an iPad!
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You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark SchaeferFollow Mark
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