Google exec discusses new value proposition for mobile marketing

Click here if you cannot view this video of Google’s Pete McAvoy.

At a recent meeting in Dublin, I caught up with Google mobile leader Pete McAvoy. In this short video, Pete discussed mobile and discovering the new value propositions available to small businesses.  He also reveals two steps any business can take to “inform your strategy.”

In this video, Pete mentions an “extreme” video, which can be viewed here.

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