Klout seems to be the little company that could. From a perilous journey to attract investment to its early PR controversies, it has sometimes been a hard company to love.
But with a more stable scoring process, a flurry of high-profile deals with companies like Microsoft and ESPN, and record revenues from some of America’s best-known brands, Klout seems to have turned a corner.
In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts. Will Klout become the “Page Rank for people?”
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.