For some time, I’ve been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons:
1) Mom probably isn’t on Twitter.
2) It’s a great place to follow favorite celebrities
Although there isn’t a lot of data to answer the “why,” new research from the Pew Internet & American Life Project confirms that Twitter is indeed experiencing a youth movement. But there is something more interesting here too …
While the number of teens on Twitter has more than doubled since late 2010, isn’t interesting to see that 5% dip between last August and December of 2012?
While the margin of error could contribute to that aberration, this implies that there is a probability that 17 percent of all teens using Twitter stopped using the service within a six-month period in 2012. That’s kind of mind-boggling, especially since there is no commensurate drop in the usage across other demographics to point to some issue that would affect everyone.
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.