Why I stopped thanking people on the social web


Jack Steiner recently wrote an interesting post about the challenge of the “Twitter thank ย you” and it reminded me of my own experience with this issue!

I am a polite person. I think being polite helps the world go around a little easier.

So when my blog posts started to be re-tweeted, I would always thank everyone who re-tweeted me. I thought this was a nice thing to do. Mom would be proud.

It was cool at first and I think it was a good way to reinforce the idea that I noticed and I appreciated the social share. Nothing says “I love you” more than a RT now and then!

Under the 140-character limit, I found that I could thank 5-6 people on average in a single tweet. But as my blog grew in popularity, so did the number of tweets I had to send out. It began to get so overwhelming I would send 10-12 consecutive tweets just thanking people.

And it continued to grow. I actually had my virtual assistant keep up with the ever-expanding list of daily thank-you tweets because this was starting to take up some serious TIME. But I was determined to be polite. I was determined to let every single person know they were appreciated.

And then, it just became annoying. People started to complain. I was sending out too many thank you tweets. Maybe dozens a day.

“You are too damn polite,” one follower wrote me. “Stop thanking people, will you!”

I knew he had a point. I had reached the thank you tipping point. So I stopped.

This saddened me. I hate it that the more popular you become on the social web, the less engaging you can be. Isn’t that ironic? The very characteristic people appreciate is doomed over time. Authentic social media engagement is not scalable.

I still sneak in a “thank you” every now and then. If I see a new person in my stream or an old friend who is a consistent supporter, I’ll tweet a little thanks.

But in the back of my mind I know the Thank You Police are watching … so I moderate how I dispense my praise. On the social web, we can only tolerate politeness in small doses! Right?

And by the way … THANK YOU!

All posts

  • Dave

    Great point, Mark! Even little me did thanks for RT’s until it became unwieldy. Now I just do it for unusually thank-worthy tweets. ๐Ÿ™‚ #ImRudeNow

  • Great hashtag! : )

  • RandyBowden

    I totally understand and think I may be bumping the “Thank You Police” a bit. It is just too damn hard to leave those seared in manners…

  • I also don’t do the thank-you on Twitter – I find a real thank you would be following someone back or reading and commenting on their content. Also, a personal pet peeve of mine is when people program their accounts to auto-DM new followers with requests to follow them elsewhere. It feels as though I’m being nagged…

  • I think your method of picking out someone every so often and giving them a thank you for being an ongoing supporter is much better than sending a group thank you tweet.

  • I’ve started backing off because of what you mentioned, time. Living in the South it’s ingrained in us to be polite and thank everyone, but that’s impossible and still have time left to do your job.

  • I’m a transplanted Southerner from Pittsburgh but being polite is ingrained deeply, isn’t it?

  • And then you have to say “you’re welcome” and if someone doesn’t stop, then it won’t stop. Yeah, I was raised to be polite and it’s painful. I sometimes use favorite function to let someone know I saw the share.

  • Yes it is…. and I’m a transplant from the Midwest!

  • Absolutely agree on this…I’m now trying to either Tweet something of theirs, comment on their blog, or otherwise show I’m grateful with an action as Julia mentioned below.

  • I have not reached the out of control point yet, so I will continue for now.

  • Lauren Mikov

    It’s a tough thing, for sure. My struggle has been how/whether to acknowledge people who tweet my articles without @mentioning me. I’ve settled on tagging those who @mention me and starring the tweets that don’t. So far that’s working for me, although it is indeed getting hard to keep up!

  • I disagree. I wouldn’t RT their tweet, just say thanks now and again.

  • I hate tweet after tweet of thank yous. Boring to read.

    When I want to learn more about someone by reading their
    stream on Twitter, I conclude that thereโ€™s too much chatter relative to
    interesting comments and resolve not to follow them, or at least not to include
    them on a more selective sublist that I follow.

    Like Julia, I too โ€œthankโ€ people by responding to one (or
    more) of their tweets, commenting on their blog, or retweeting them.

    I am on Twitter primarily in support of my blog and my work and
    I primarily communicate with others who are there for the same reason. I am
    helping them build their platform, which is why they are on Twitter.

    Yes, I have a few non-business friends that I communicate
    with on Twitter. But even there, Iโ€™d rather tweet or RT something interesting
    than simply thank them.

    I donโ€™t think the traditional rules about thanking apply to
    Twitter. If we are going to have hundreds or even thousands of followers, it is
    more polite to be considerate of all our followers by tweeting only what is
    interesting to the list than stuff that bores all but one individual.

    I also hate tweets that are sent to all but make sense to
    only one person. Such as โ€œHa ha ha. LOL.โ€


  • Oh the perils of popularity. I live by the maxim that you can never be too rich, too thin or thanked too much. If Twitter thank yous are annoying then I find a way to thank new supporters by sharing their content and handle with my followers. That represents a true thank you.

  • Mark,

    Dealing with the thank you police is a nice problem to have. But, you can thank me anytime you like, I wont mind.

  • Mark, I noticed the lack of love lately, but understand. I know you still say thank you in your mind to every tweet where I mention your blog! I just know it and that’s all that matters.

    Seriously though, I don’t like following people with a long stream of ‘thank you’ ‘no, thank you’, ‘really, thank you’.

    I started thanking a lot less, but since I don’t get as many RT as you do I can still handle to load. If someone tweets me every other day (I think I have a stalker that just lives off my tweets) then I just thank him once a week and enough already!

  • I usually just say thank you. I don’t retweet their tweet every time. I do think it is nice to be polite, however I never expect to be thanked or retweeted by someone that has thousands of followers. It just isn’t practical, they wouldn’t be able to respond to everyone. So I think at first it is OK to thanks all people, but when you start having a crazy amount of followers, it is OK to cut back. Just retweet the posts that stand out.

  • I think sharing others content is the best thank you. It is always flattering.

  • I understand – but I really think that what makes you different from the rest of the “social media stars” is precisely that! You are one of the few that answer posts and have a nice, personal thing to say. I understand it’s complicated when it gets massive, but don’t lose your essence ๐Ÿ™‚

  • Exactly! Favorites take very little time, and at least they let people know that you’re appreciative.

  • I group people who retweet my articles and say “thank you” with a #FF on Fridays. Works for me.

    I try to avoid thanking the same person for retweeting several articles, but I do thank people.

  • Mark,
    I tweeted this response to you earlier: “@markwschaefer Thanks Mark but, I disagree with you. Engagement IS scalable & “Thank you” ISN’T the problem. LACK of creative variation IS!!”

    I’d like to pick up on that here on your site by recalling a tweet I made a year or so ago in which I said something like: “The world cannot afford for everyone of us to be a pessimist but, the world CAN afford for each and everyone of us to be an optimist.”

    The above being said, I wish my schedule permitted me to fully flesh out this argument but, I believe it is sufficiently clear to make the essential point I’d like to share with you:

    Themes and Variations on “The “Thank You” Theme”:

    I believe there are as many ways to say “thank you” as there are members on Twitter. (I know it seems an outlandish claim but, rather than merely automatically yielding to the concept that there’s only a monstrously limited number of ways to say “Thank You” how about let’s just start a “Thank You Repository”? I’ll go first:)

    1.) “Thank You”

    2.) “Thanks”

    3.) “Cool”

    4.) “Cool of you”

    5.) “I have a “thank you” for you at: ”

    6.) “How can I thank you”

    7.) “Merci beaucoup”

    8.) “How do I say “Thank you” in your language? (name the language (but be careful about assumptions))

    9.) “Much appreciated”

    10.) “I appreciate the retweet”

    11.) “A big thanks to my retweet buddy(ies)”

    12.) “Encouraging my retweet friends to attend my class|event|webinar gratis (or at a discount) for his|her|their recent retweets

    13.) “Thumbs Up”

    “14.) Three Thumbs Up”, etc., etc., etc.

    15.) “Does anyone know how to say “Thank you” in Morse Code?

    16.) “Does anyone know how to say “Thank you” in American Sign Language?

    17.) “Anyone know how to say “Thank you” in binary?

    18.) “Are there any “Thank you” icons or emoticons around?

    THANKS, and Keep STRONG, Mark! ๐Ÿ™‚
    +Vincent Wright

  • I’ll keep a lookout for you!

  • Interesting. But I never really look to see who has favorited a tweet of mine and who would want to clutter their favorites with RT of your own posts? Would not work for me. : )

  • Good luck to you on that!

  • Then, we agree.That’s what I do : )

  • Thank you for writing this! But seriously, I know what you mean. I slightly get annoyed by constant “thank you” tweets coming from one person, even though I understand that it’s the polite thing to do. Maybe you can write one tweet that reads, “Thanks to everyone who retweeted my article about XXXXX!”

  • Alright.

  • Ha ha LOL.

    Couldn’t help myself.

    Thanks for the great comment Diana. Seems like we are like-minded in this regard.

  • Well said.

  • MorberMarketing

    The occasional thank you is a far better solution than an endless thank you stream. Having a virtual assistant thank people for you should have been a red flag, often what’s intended to be efficient, ends up being disingenuous.

  • I do thank people: I’m Canadian, eh? But I also try to add something unique, special or in recognition of something they’ve done when I tweet the thank you. Sometimes it’s only “thanks”, or “much appreciated”, or sometimes it’s something like “Thanks for sharing. How’s the running going?” For now, that’s how I roll. Cheers! BTW, great video with Randy Bowden the other day. Sending cookies and a shovel ๐Ÿ™‚

  • It is not unusual for me to be “mentioned” a thousand times in a day. That is a lot to keep up with! : )

    The whole stalker thing — that is a whole other issue. Lot of weird stuff out there!

  • When people make an authentic attempt to engage and connect (like you Barry) I go our of my way to help them and recognize them. Thanks for your many good comments!

  • If I do lose my essence, I want you to come over here and smack me around Paola. I bet I can count on you to do that!

  • Good strategy Robert.

  • I’ll always reply when the content is good. ๐Ÿ™‚

  • I appreciate the effort that went into your comment but I am fairly confused by it. Nobody has ever accused be me of being non-creative, but the fact is, I might get mentioned 1,000 times a day on the Twitter stream and even if I had the time to thank every one and even if I had the energy to do it creatively, I would have the most boring Twitter stream in history.

    You are what you tweet and I don;t want to annoy people with endless (literally) thank you tweets when there is so much going on in the world. That’s the point. Too much volume, no matter how creative! Thanks again for your comment!

  • I’ll be honest I just noticed the #FF tag this last Friday, I was like “What is that all about?” I found out, and I think it’s great. It’s nice that people can just plan to do all their thanking and other comments to fans on Friday.

  • I like that!

  • A red flag indeed!!! It made me think … what exactly am I doing here??? : )

  • Another good example is when Fans, Friends, and Family with go to your Facebook page and then proceed to “like” every post, picture, and comment all at one time. Then you check in and see you have a lot of notifications, only to find out it’s your Mom liking all your photos. Haha.

  • cookies and a shovel. I need to think back to what I said on that podcast that would necessitate that package! : )

  • My mom rarely likes anything. She’s a badass.

  • Seared huh? I was basted. : )

  • Nice observation Julia.

  • Haha, nice to hear!

  • Seems to be working but hard to know. : )

  • I feel guilty when I don’t say thank you, but I know how annoyed I get at people filling up my stream with such. ๐Ÿ™‚

    So thank you for holding back.

  • Well, it’s great that you make time to reply to comments, that’s more important than thanking millions on Twitter! ๐Ÿ˜‰

  • Mark, I respond when someone adds a comment, question, or particular vote of confidence for a post. But the simple click-to-share? I mostly ignore.

    To me, saying thanks because you should isn’t ‘authentic’ or whatever we mean by that word in social media. We aren’t engaging or starting a conversation by saying thanks. But when someone’s tweet was note-worthy, a reply (sometime’s more than thanks) is very appropriate.

  • Elyse

    It is totally understandable that you would have to draw the line somewhere. There comes a point when you just can’t thank everyone personally on Twitter without it becoming an annoyance to the other people who follow you. Also, if they truly enjoy your thoughts and ideas, they will understand that your time is better spent elsewhere. The desire to be polite is admirable, but you can only do so much.

  • That’s debatable. Some people might get offended and feel that you’re playing favorites. This might take a lot more time, but maybe you can private message each person thanking them? Or like I suggested in another comment, send out a tweet that reads, “Thanks to everyone who retweeted my article about XXXX!”

  • Well maybe not for you, but it’s fine for us small fries ๐Ÿ™‚ I really only use favorites as a way of letting someone know that I liked their tweet instead of just RT’ing everything.

  • You said, and I quote: “If your neighbours bring you cookies, you don’t take the plate back empty”…at which point Randy piped in and said “or the shovel dirty”. See? I capture these gems of wisdom:)

  • : )

  • I have the exact same approach. I try to answer everything directed to me.

  • Thanks for the support Elyse (one of my very first Twitter friends by the way!)

  • Claudia Licher

    HI Mark, this could be a trend you know… I’ve been thanking people a lot less and/because I’ve received very few thanks from others for sharing their content. When someone shares my blog posts (rather than retweeting content I found and shared) I do thank them but have stopped talking about “RT” “MT” “Thx 4 RT” and the like. Occasional, normal thank-you notes to individual sharers seem to get a better response. Maybe because today’s audience is less Twitter-specific? We’re all on several social platforms by now.

  • David Schwartz

    Transplanted NY’er living in the South, and the Thank You just feels right. Do you think the “favorite” has become an adequate replacement?

  • Mark,
    First things first:
    1.) My remark about lack of creativity was not a statement contending that you are non-creative. Quite the contrary, Mark! I intentionally follow you on Twitter, visit your blog and read your newsletter precisely BECAUSE of the creative way you address things. And, too, I’ve referred your material to highly valued friends. So, if we can just draw a BIG RED X through that little matter, I’d appreciate it… (I do apologize for any confusion around where that lack of “creativity” belonged)

    2.) Back to the other part of my original post: My contention is that “Thank you” as a rotely used habit is a boring, fairly lifeless thing … a pacifier, if you will … capable of losing its import if not injected with real meaning from time to time. (Why not inject such an important concept with meaningful variation? (“I love you” is a priceless phrase but, even it needs variation from time to time to get its full import across to the right people, the right way, at the right time so that they FEEL what we hope they feel.))

    3.) The above being said – and my apology for the earlier confusion being offered – I cannot agree with you that “you are what you tweet” … I’m not sure how literal you meant it to be taken but, what I tweet is what I tweet … what I am is something quite different than what is seen in my tweet stream…

    Thanks for thinking on this with me, Mark…

  • This is a good point. I hope people don’t it personally if I (or others) don’t respond to every Twitter mention. It sure has nothing to do with being “elitist” or any strategy. It is purely a function of time.

  • Aha! Thanks. I would have been stewing on that all night : )

  • Everything you say and everything you don;t say becomes part of your personal brand. Perhaps that is different than who you “are” but if that is case, it would be exhausting to maintain that dissonance!

  • If you are thanking that many people, be considerate and schedule them a few hours apart.

  • I totally hear you on the scale issue. It’s something big brands face, how to be truly social and engaging when it’s 100s or 1Ks of comments, tweets. It’s not even the time, like you said the streams or comment threads just become unwieldy blobs. Think your plan of recognizing newbies, long-term supports, even creative shares is solid – it’s engagement on a scale that’s manageable for you yet can still offer insight to other followers w/out being over the top annoying. FWIW.

  • Wow, better pull back on the “thank you’s” or people will think I’m a loser with too much time on my hands.
    I totally understand the time element, and don’t think it’s essential to thank everyone for RT’s but do feel that if someone shares your content then some form of acknowledgement is nice.

    Although I’m not a big fan of group thank you’s, I have found some great twitter friends through them because of their association with someone I follow.

    I agree with Ian that if you are too busy, then an occasional thank you to someone who’s been a consistent supporter is a good idea.

    On another note, I don’t get the Thank You Police thing. There are a lot of annoying things in my Twitter stream, “thank you’s” ain’t one of them.

    I’ve noticed more people “favouriting” posts. Perhaps that’s a quick alternative.

  • I call this the “Brad Pitt effect.” Apparently Brad was known for being responsive and approachable way back in the day. But he hit a point fairly early on where that became clearly impossible.

  • Mark, thanks for this post and a good reminder of the need to do so.

    On a much smaller level, I have tried to thank you, received some “you don’t need to thank me,” and I don’t like to fill a Twitter stream with thank you’s only relevant to a few.

    So, how about this idea: set up a Twitter list called “Thanks for the Retweet” and they will see it in their private @Mentions. It just takes a few clicks to add someone to a list, whether you follow them or not. Then, once a week clear out the list so you can thank someone again.

  • jajaja.. promise I will ๐Ÿ™‚

  • Hi Mark, I liked Dino Dogan’s response to Josh’s article about thanking Twitter mentions. Instead of tweeting thank you’s to a long stream of people, tweet their posts through Triberr. Reciprocation means much more than being mentioned in a lengthy line of @’s.

  • Well, it also seriously starts to devalue RTs. I have 1500 followers, many of whom RT but don’t comment. I’ll be honest – I’ll do the same. So RT and thanks don’t necessarily equal appreciation.

  • I have to have another conversation with that Steiner character about stealing my content. I was going to write about the same thing, but he beat me to it. Good thing I like him.

    Anyway, it is a good topic and timely. Twitter is noisy and cluttered and if you fill your stream with thank yous people tune out just as they do when you fill it with links.

    It is not a broadcast channel but it feels like it sometimes.

  • I think it’s becoming so. I’m honestly more flattered when someone favors a tweet of mine than a RT. Of course a RT will get your tweet seen by more people, but when someone favors it, they are endorsing their support for that tweet and saving it.

  • these are my peeps!!!

  • This is a good point. I do think about that. I do not want ot hurt people’s feelings!

  • I am at peace with the concept of I can only do what I can do. It does not please everybody but I have to stay centered and live my life : )

  • The favoriting thing has been mentioned several times in this stream. Honestly I did not even notice this trend so I learned something today!

  • Yeah, people often confuse me with Brad Pitt. It can be so annoying. I will just be eating in a restaurant and people ask me for autographs and stuff. Sometimes I even play along. If you see pictures of people posing with Brad Pitt at a Burger King, it’s probably me.

  • Too much work. I would have to hire somebody to do that!! I have to keep it simple. But I think that is a very creative idea that would work for some! Thanks for the cool idea professor!

  • I agree on that Carolyn. Thanks for commenting. Always an honor to have you stop by!

  • Actually, it probably is a broadcast channel : )

  • Totally set you up for that one, Mark.

  • Elyse

    Yes! What a long, strange (fun, amazing) trip it’s been. ๐Ÿ˜‰

  • It may be used that way by some but I find it to be more effective when it is used for more engagement. Certainly there are multiple ways to use it.

    For me I like to try to and add more engagement because it is more effective and enjoyable, I am not always as good about it as I could be.

  • I struggle with it too Mark, and quite frankly one of the reason I do, is because your “thank yous” made such a strong impression on me.

    Here’s the thing: Tweetdeck, the Adobe Air version, made it really easy and fast to talk to people. I could fly through thank you’s, some conversation and some RTs at a speed expected on the web. Now that Twitter has clamped down, it’s so cumbersome. Twitter destroyed a very useful tool in Tweetdeck.

    It pains me though. Because, I think those little things, really matter.

  • Amy Lang

    I’m glad you brought this topic up. Seems politeness and acknowledging thankfulness is a double-edge sword, and folks new to social media don’t understand why some of the more popular people don’t play by the same rules. Your perspective explains it well, regardless if I agree with it.

  • What? It’s TRUE! Would I ever lie to the {grow} community. I also get “Margaret Thatcher” a lot.

  • Agree with you Josh. I’m in the same boat.

  • That move really confused me. I thought Twitter bought Tweetdeck because it would become the new Twitter interface eventually. Never really happened. Thanks so much for the comment Frank!

  • This post more fully explains why it seems like people might be ignoring you. It seemed to have helped a lot of people: http://www.businessesgrow.com/2011/03/27/why-are-the-social-media-elite-ignoring-us/

  • Phil Gregory

    Fair play. too much thanking is annoying…I just wait till the end of the week and thanks all my new followers. And thank retweeters who are consistent.

  • I don’t get huge numbers of RTs but decided I had to stop too… there are lots of other ways to show appreication and I think most people get it. I try to be a good person and show appreciation… the thank you cards that were required as a Southerner have simply morphed into lots of other things of being a good member of a community. Seems it works for the communities I’m part of.

  • Thanks for taking the time to comment Phil.

  • The “Southern thank you” seems to be a theme on this thread! : )

  • Grown ups don’t expect a thank you for a retweet. The retweeter is either sharing something they think is worthwhile, and/or they are just trying to have some of the magic dust rub off on them.

  • Interesting evolution – Thank you. ๐Ÿ˜‰

  • Phil Gregory

    Thanks for thanking me…so what I did there, after you did it first ;D

  • You’re doomed if you do, you’re doomed if you don’t. I love the idea of showing thanks in different ways. How about adding them to a “thank you” list?

  • I can understand where you’re coming from, Mark, and am not offended when bloggers don’t personally thank me for a retweet. Of course, I’m not trying to get on a blogger’s radar by sharing their posts either. If I like what I read, I share it. That’s it. So much of Twitter is now driven by reciprocity where people follow and share to be followed and mentioned.

    What I do appreciate is when high-profile bloggers respond to @mentions on Twitter. Many don’t but folks like you, Chris Guillebeau, Paul Jarvis, James Altucher, etc. do a great job at this and I think this is where your humanity and connection shines on the social web and sets you apart from others. So thank you. ๐Ÿ™‚

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  • I found that all of the top 7 influencers I studied (including you Mark) have Thanks, and/or some other form of the word as several of their top 10 most used words. http://ericttung.com/2013/08/16/7-things-we-can-learn-from-7-social-media-influencer-tweets/

  • I still thank every person who shares / retweets my content. But rarely send more than three thank-you tweets a day. When it comes to regular resharers, I will do it maybe once a week. And I also add them to my supporters’ list.

    I have never received any complaint from anyone.

  • I’m sorry to say that, but you took the right decision. When I find a good Twitter account, I have a look before following. Even if it is God himself, I don’t follow if the user publishes lots of personal tweets.
    However, if you really feel better to thank people, schedule the tweets to the middle of the night when nobody will be reading them (depending on your main public’s timezone)..;-)

  • +1

  • A good idea but still takes work.It is not unusual for me to be RT 1,000 times a day : )

  • Really appreciate your support Sarah. This is how you get on the radar screen … by actively participating, being kind and helpful, like YOU! : )

  • This is awesome Eric. Thank you!

  • At a rate of three per day, that would be under the radar for most followers so I think you’re still safe from being pulled over : ) Thanks for the comment Cendrine.

  • I actually did that for awhile! But about half of my readers/followers are outside the US so I just moved the annoyance to another time zone : ) Thanks for commenting Lilian.

  • I think it’s important to be mindful of your followers. ๐Ÿ˜‰

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  • Christine Webber

    Thanks for the heads up! I am still a twitter and blogging novice and loving being able to send a TY to those who RT me especially tweets about my blog. I get such a buzz about that! Can see though how later on it will be a real pain to some. Anyway I am going to enjoy say TY while I can!

  • geofflivingston

    I am in the same boat on this. Just can’t do it, not enough time, and too many people. I don’t feel good about that, by the way.

  • If only I were so lucky ;). OK so I am all about hacks. This may not be a perfect solution, but check this out: http://tweetbe.at/list-manager/#RT: @markwschaefer [I am in no way associated with this site, but I’ve used it before to build lists]

  • Pragati Bidkar

    is there really a right answer to this?

    I am sure it is natural for anyone to feel good when someone thanks them, especially when it is someone they look up to.

    Mark, I really appreciate you writing a post about this..

    There are some folks who have never responded in spite of a hundred plus RTs, mentions etc.

    And there are some who respond in some manner each and every time.

  • johnbottom

    Now that’s a good stat. I’m doing a little training on social media etiquette and this is great… Thanks Eric

  • Thanks Mana

  • Ha! Those were the days : ) In some ways more fun!

  • I don’t either. I know sometimes I might appear aloof and I HATE that. Thanks for much for sharing your perspective Geoff.

  • I’d like to be in that latter category, but just can’t happen any more. But I’m still a nice guy : ) At least my wife thinks so!

  • It used to be more visible when it was #FollowFriday but #FF is more practical in terms of the letters it requires.

    History of #FollowFriday here -> http://www.webpronews.com/the-history-of-followfriday-2009-05

  • Tugboat Group

    This all sounds like a very familiar “Canadian issue” as we Northerners are notoriously apologetic – almost to a fault.

    As to your point, I can sympathize with those who grow weary of a log-jammed Twitter feed but also appreciate when someone else takes the time to make a quick mention of our engagement with their post.

    What to do, what to do…I wonder how this issue would sit within the context @garyvee’s Thank You Economy?

    “Thanks” for the great post!

  • Chamois

    Mark, thank you for sharing the other side to web popularity. When building new online following, it’s easy to forget the additional time required to cultivate those relationships.

  • I think that is an interesting question. Gary V’s job is to be a media celebrity. He has a group of people surrounding him to enable that. So his model might be different. My job is to have just enough celebrity to bring home the bacon. Being a celebrity is not my goal, it is an outcome. So, my strategy is different.

  • Glad you found it helpful!

  • mkilby

    I like Chiara’s idea as well as it is just as effecient as retweeting. Maybe you have blogged on this already, but I wonder if there is a way to scale the politeness? For instance, can you measure when someone goes beyond retweeting and shares many of your ideas with others so that they are becoming a channel for you? How would you appreciate that person?

  • Thanks for stopping by and taking the time to comment.

  • I can totally relate to this Mark – as the SteamFeed blog keeps growing, I can no longer spend time thanking people (especially when most shares are from Triberr, and people don’t respond back).

    It’s become overwhelming – I checked our stats from August 11 to 18, and we had 11,882 social mentions, with the majority (over 8,000) coming from twitter. It’s become a full-time, 10h+ day-job just to say thank you. We appreciate every share we get, but there are other things we need to be working on as well besides thanking everyone for sharing.

    I’ll pop in once in a while and say thanks, but can’t do it for every share anymore.

  • Pragati Bidkar

    I am sure many people besides your wife think so ๐Ÿ™‚

    And you are certainly in the latter category..writing a whole post about this ‘thank you’ thing is a very gracious gesture.

    Thanks Mark!

  • I think that those of us who “know” you won’t be offended by not getting a thank you for the simple reason that we know how polite you are. I would rt a billion of your posts and never be upset for not getting a single thank you. Not to mention that I have gotten some before ๐Ÿ™‚

  • Sue Neal

    Ah – so glad to read a post about this, because it causes me a lot of stress! I’m still not sure what to do, because a lot of people in my social media circles do routinely thank and I’m concerned about offending people or seeming to ignore their kindness in sharing my posts. You’ve made me think I need to give this more thought, though. I hate to say this, but – THANKS ๐Ÿ˜€

  • Sue Neal

    The latter point’s a good idea, Chiara – I like that – not sure about PMs, because a lot of people (including me!) never read them because they’re often so full of promotional rubbish.

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