Will this be the savior of the news media?

Newspapers are dying.

Local TV stations are struggling.

Many radio stations have been in decline for more than a decade.

And then, Jeff happened.

jeff bezosThis has been a fascinating couple of weeks if you’re interested in newspapers and digital media. John Henry (owner of the Boston Red Sox) bought the Boston Globe and Jeff Bezos (Founder of Amazon) bought The Washington Post within the same week.

When I first heard about the Bezos move, I thought “huh?” But the more I considered it, the more excited I became.  The Post and many other traditional media outlets have been dying, primarily because they fell behind the digital revolution and have been unable to monetize fast enough. But a few years from now, we may look back and see that all that finally changed in this seminal “Jeff Moment.”

Jeff Bezos is a master of media distribution and has boldly led Amazon into the publishing business. If anybody can lead The Washington Post into the digital age (and beyond), wouldn’t it be him? In fact, couldn’t the world benefit from more digital innovators making a move into “traditional business?” Wouldn’t it be great to see an executive from Amazon, eBay or Apple take over the US Postal Service, The Department of Motor Vehicles, or a major state university?

This is the topic that fuels our latest Marketing Companion Podcast.  Please listen in as the scintillating Tom Webster and I explore …

Can the Amazonification of journalism save newspapers?

Will The Washington Post be the next great social media start-up?

Does Bezos represent a new breed of benefactor? Will more digital leaders move into traditional business spaces?

What are the possible implications of this move for advertising and marketing?

If you had $250 mm to spend, would you invest it in the content business?

What are the implications for personalized content delivery?

Is this purchase really an offline play?

… and much, much more. Please enjoy the podcast and let us know what you think!

Can’t wait? I know! This is good stuff! Listen now:

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  • MrTonyDowling

    Hey Mark! You might guess, but I found this podcast utterly mesmerising 🙂

    Thanks to you and Tom for sharing your thoughts on this highly interesting development, its really made me think about a ton more about the implications

    I’ve read quite a lot lately about how the whole newspaper business is starting to maybe climb back up the curve a little? Gain a bit of confidence perhaps? Seems ludicrous I know, but developments like Jeff Bezos purchase are part of it.

    And its certainly about monetising the fantastic brands we have both sides of the Atlantic in the printed media world. They have to be valuable in some way don’t they?

    And a great thought about the digital titans moving into the traditional world! VERY exciting stuff!

    Thanks, I always enjoy the podcast, and this one especially

  • jeffyablon

    Mark, as usual your stuff makes me think, and for this I thank you.

    This line in particular stopped me in my tracks: >>If you had $250 mm to spend, would you invest it in the content business?<<.

    Not because I hadn't thought about it ( I have: http://answerguy.com/2013/08/07/jeff-bezos-influency-future-of-journalism/ ), but because when put in context as you did I realized that it's really the ONLY point. Bezos is saying that Content Marketing is … EVERYTHING.

  • The way I look at it, excellent content is going to find a way to win on the web. Newspapers are supposed to provide great content, right? So they should be in a position to win … IF they can make the cultural transition, which is very difficult. I think Bezos is going to shatter the mold and pave a path for all newspapers to follow. Time will tell, eh? Thanks for the kind words Tony. I’m glad you are enjoying the podcast.

  • Very keen observation Jeff. And, I agree. Yes, there is a brand here … and assets … but the real value is in the content.

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  • I also enjoyed the podcast. I had read about the Bezos buy. Interesting to see how it all plays out. I often think back to when Amazon first popped up on the scene. It really affected my book buying and now it has set me free as an author. Good job!

  • Thanks Pauline!

  • Pingback: The Things I’ve Learned From Press (and Jeff Bezos) | @MrTonyDowling()

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