This not your normal 2014 forecast post about Facebook advertising and “the year of mobile” (yawn).
Tom Webster and I put our heads together to really think through some of the implications of what we’re seeing out there and the six projections we developed are not exactly run of the mill social media fare. I think you are going to really enjoy our latest Marketing Companion podcast. It is going to surprise, and perhaps even startle, you.
The podcast starts out with a visit from Arnold Schwarzenegger and Christian Bale (you have to hear it to believe it!) and then untangles six marketing mega-trends:
1) Malignant complexity
2) Re-aggregation of audience
3) The cost of security
4) The death of “last touch” attribution and implications for search and offline marketing
5) Dis-intermediation of manufacturing (the biggest impact on marketing since the Internet?)
6) Atomization of content
This podcast is guaranteed to get you thinking about our marketing future in new ways.
What’s that you say? You can’t wait to dive into it? Well I certainly can’t blame you so here it is in stunning high-definition technicolor:
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.