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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
This study shows that the most successful NFL teams have a great social media presence too
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?

The most interesting insight into new social media data is what’s NOT there.
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Addressing some of the primary points of dissention with the Content Shock idea
Ready to be inspired? You will not want to miss these uplifting creative campaigns! The top digital marketing campaigns
Social media mistakes can be opportunities to build loyalty. Here are five ideas.
To stand out on the web you need to be original, and to be original you need to be courageous, Is this the “special something” of blogging?
Social media marketing has lagged in many regulated industries but this case study shows an impressive success
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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