If you can’t see the video, click here to see my interview with Anne McGraw of Nissan-North America.
I recently had the chance to catch up with Anne McGraw, senior manager – customer experience for Nissan North America and discuss some very relevant and timely marketing issues.
Anne works in an extremely high-pressure environment where any social media response could potentially result in a lawsuit or a spot on the national news. Yet, she has been able to navigate this internal and external minefield to create a state-of-the-art social media presence for her company.
Today you get to see an interview with Anne where she shares how she developed her strategy in this difficult environment as well as:
- The event that led to Nissan’s “ah-ha” moment — when her management team finally “got it”
- Her approach to getting the legal team onboard.
- How she is using social data as a leading indicator to discover customer issues 4-6 weeks faster than normal.