Social Media Marketing Pioneer @TedRubin describes his biggest marketing disappointment


Click here if you can’t see my interview with Ted Rubin.

Ted Rubin has been on the forefront of social media marketing innovation but when I asked him what was his exciting him about the future, he had a very surprising answer. I liked the conversation so much that I knew I needed to record it for all my friends on {grow}! It’s a short interview but Ted talks fast so he covers a lot of ground, including:

  • Disconnect between agency pitches and business needs
  • The glacial rate of social media change at the enterprise level
  • The number one reason social media is not being spread to employees
  • The need for a small-town mentality on the web

I’m sure you’ll enjoy this discussion. Let me know what you think in the comment section below!

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  • Thanks Mark. Fabulous interview with Ted Rubin. Wow. Like and Respect him even more now. “Just let them know you CARE” rings true for all. Employees, Customers, Prospects and Family.

    Al

  • Great interview, and learning experience! Thank you Mark, and Ted…

  • Marvin

    Sorry, but you both share a naivete that’s apparent – you have no idea of corporate governance. Try your spiel about “socializing your employees” at a government level. Or one that involves the casinos of Vegas.

    Spend some time in the real business world before presenting fluff like this.

  • Marvin, behind the nasty comment you make a good point. And, for the record, I spent 27 years working for a Fortune 100 company and my last role I led a global team Today, I work with many global companies, so I have more than three decades of experience in the real business world : )

    There is a fine line between true governance and hiding behind anachronistic policies because of a fear of change, which is what I see in most companies to be honest.

    I grew up in a world where there was one company spokesperson and you could get fired for stepping over that line. I assume this was your world too and I am not dismissing the need for governance when it comes to the SEC, IRS, etc.

    However, let’s look at an example I wrote about recently where a salesperson from a huge company attracted $87 mm in new business completely through using social networking tools. One of the reasons he won this business is because his competitors either were restrained from using these tools due to “governance” or simply were asleep at the wheel. In this case, is governance helping or is it so far behind the times that the company is at a competitive disadvantage?

    In my experience, more often than not, companies are hiding behind policies written in the 1970s without considering the current competitive environment.

    I hope you’re not dissuaded from this “fluff” and will return to the blog often sir.

  • Herb Silverman

    As always, I was intrigued by the conversation the two of you had about changing companies very, very slowly. It is difficult and sometimes frustrating to understand the complexity of the company and, moreover, what you and Ted are trying to accomplish pushing the envelope forward.

    I, too, am changing rapidly on the aspect of social media as well. My tweets, comments or suggestions quite a bit, but of course, it takes time, doesn’t it? As the world of information and hundred thousand different options to choose from, my mind swims as far as what to do next? Amazing but true, I almost need a road map to find out what the next step is… As a rookie which I am, what did you do to get the ball rolling regarding making connections that are meaningful and beneficial to both parties?

  • it’s different for everybody of course. Depends on your goals. I have a new book coming out any day now called Social Media Explained which will hlpe you answer those questions. Watch for it! : )

  • Ted Rubin

    Was so great meeting you f2f finally Mark. Amazing, other than the value of Klout, how much we see eye-to-eye. Looking forward to spending some more time at #SMMW14 in San Diego end of March.

  • Pingback: The Inimitable @markwschaefer interviews Ted Rubin [video] | Ted Rubin()

  • Guest

    You guys need to do some research on Ted Rubin before gushing over him. He once owned a penny stock firm in the 80s called “First Fidelity Capital Corp” – it was a mini Wolf of Wall str. ripoff firm. Pump and dump schemes that screwed over investors. Ted Rubin was stripped of his securities license by the regulators and to this day is barred from ever working on Wall Street for the rest of his life.

    So instead of asking him about his great marketing skills, perhaps you should ask him if he ever intends to pay back all the victims he ripped off back in the 1980s. Below are a few links for you.

    http://www.apnewsarchive.com/1990/NASD-Sanctions-First-Fidelity-Capital-Corp-/id-c56c20657ec2c97562f9855777771107

    http://c0403731.cdn.cloudfiles.rackspacecloud.com/collection/papers/1990/1990_1201_NASD_RCA.pdf

    http://www.complinet.com/qfcra/display/display_plain.html?record_id=&rbid=1159&element_id=4633

    By the way, don’t let him tell you the info contained in the links above is about a different Ted Rubin that coincidentally has the same name. It is absolutely one in the same person.

  • Guest

    Instead of gushing over Ted Rubin, do some research on him. He once owned a penny stock firm in the 80s called “First Fidelity Capital Corp” – it was a mini Wolf of Wall str. ripoff firm. Pump and dump schemes that screwed over investors. Ted Rubin was stripped of his securities license by the regulators and to this day is barred from ever working on Wall Street for the rest of his life.

    So instead of praising him, perhaps you should ask him if he ever intends to pay back all the victims he ripped off back in the 1980s. Below are a few links for you.

    http://www.apnewsarchive.com/1990/NASD-Sanctions-First-Fidelity-Capital-Corp-/id-c56c20657ec2c97562f9855777771107

    http://c0403731.cdn.cloudfiles.rackspacecloud.com/collection/papers/1990/1990_1201_NASD_RCA.pdf

    http://www.complinet.com/qfcra/display/display_plain.html?record_id=&rbid=1159&element_id=4633

    By the way, don’t let him tell you the info contained in the links above is about a different Ted Rubin that coincidentally has the same name. It is absolutely one in the same person.

  • Pingback: The Inimitable @markwschaefer interviews Ted Rubin [video] | THE SOCIAL CMO Blog()

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