I am regular on Mitch Joel’s blog and when he says a a video is “must-watch,” I listen to the man.
I haven’t posted an external video on this blog in years, but I think this content is definitely grow-worthy because it forces you to look at our online world through a new dataset, a new lens, that is quite thought-provoking and perhaps even disturbing.
The speaker in the video, Scott Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. In this fast-paced talk he uses his research to make predictions on who is winning and losing in everything from social media and retail to brands and world economies.
In particular, I loved his insights on:
Data declaring that Pinterest has been “blown off the road” and Instagram is emerging as the most dominant social platform on the planet.
Why Tumblr is a clear “loser” (worst investment in the past 10 years?) and Twitter is taking too long to become a visual platform.
China’s first world brand.
An unexpected prediction about Apple and evidence that shows it is poised to be a “luxury brand.”
Detailed views of an emerging Amazon strategy that is poised to shake the online world … but not necessarily disrupt brick and mortar stores.
And that is just the tip of the iceberg. There is lots of mind-blowing stuff here and I would love to hear your take on it in the comment section!
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.