time for twitter

 

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform:

  • Twitter has momentum. Revenue jumped 124 percent in the latest quarter, and it “beat the Street” estimates for user growth.
  • Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event.
  • It appears that Twitter is preparing a “buy now” button.

In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans.

Some of the podcast highlights:

  • How Twitter is giving a free advertising bonus most businesses don’t know about.
  • How to use Lead Generation Cards as a free business-building tool.
  • Twitter has become the de facto “second screen” for television — what does this mean to the value of Twitter for business?
  • Although only 16 percent of adult Americans have active accounts, more than three times that number actively see tweets or watch a Twitter stream without logging in — a “ghost audience” for businesses that does not show up in the numbers.
  • Why analysts should not keep lumping Twitter in with Facebook and LinkedIn
  • Businesses are overlooking powerful free research capabilities — we provide a real example and look at the three levels of free Twitter search
  • The meaning of Twitter for personal networking

Both Tom and I agree on this one — this is an excellent time for businesses to look at Twitter as a research, advertising, and networking platform, Ready to check out the podcast? It’s just one click away!

Or click here for episode 30 of The Marketing Companion:

Other Ways to Listen to this Podcast:

Resources mentioned in this podcast

The book The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Songza, a curated music channel

Christel Quek of Twitter

Jay Baer’s book Youtility: Why Smart Marketing Is about Help Not Hype

Illustration courtesy Flickr CC and webtreats

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