Marketing and the new Digital Mindset

digital mindset

What does it mean to be “digital?”

Is your business digital? How do you know it is? Is it enough?

Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on?

In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. We also look at a case study of a company “going digital” that resulted in a $9 billion loss and the lay-off of nearly 18,000 employees.

Are the stakes high? Yes, they are.

Do you need to listen to this podcast? Yes, you do. Well … here it is for your listening pleasure!

If you can’t access the podcast above, click on this link to listen to Episode 67

Resources mentioned in this podcast

The Inside Story of what Really Went Wrong at Target Canada, Canadian Business

What Digital Really Means, McKinsey Global Institute

The Most Digital Companies are Leaving the Rest Behind, Harvard Business Review

Illustration courtesy of Flickr CC and Vancouver Film School

Please support our extraordinary sponsors. Our content is free because of their generosity.


gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brougvoices heard mediaht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.


All posts

  • Kitty Kilian

    A very interesting podcast (even though I would just as soon skip the male bonding jokes in the beginning of this episode, but oh well, you probably have no other female listeners 😉 – so thanks! Now on to that artile on Target..

  • Ok next time we will do female bonding at the beginning to be fair. : ) Thanks for listening Kitty!

  • Kitty Kilian

    That’ll be the day!

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details