HGTV Interactive VP explains SXSW strategy

Click here if you can’t see this interview with Vikki Neil of HGTV.

Home and Garden Television (HGTV) might not be your typical Silicon Valley start-up or high-tech powerhouse, but as all media converges, many traditional channels like CNN, ESPN and HBO are getting heavily involved with bloggers and tech influencers at the SXSW conference.

I had a chance to catch up with Vikki Neil, Senior VP & GM of Interactive Marketing for Scripps Networks, and discuss her strategy for the network’s first-ever SXSW event.The network practices what it preaches and renovated an old bar from top to bottom and from inside-out just for this conference. They’ll be using the space to host nightly events and concerts throughout the Interactive and Music festivals in Austin.In this short video, Vickie explains her strategy and how it ties into the launch of a new HGTV digital property.

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