Take the mystery out of Twitter once and for all

Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth.

For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked!  The success stories have been nothing short of inspirational.

One of my biggest frustrations is being unable to help people who can’t take my live classes.  I simply can’t explain Twitter success strategies and tactics in a phone call, a 30-minute webinar or a blog post.  I had to do something more. So I wrote a book.

If you’re struggling with Twitter or simply want to take your game up a notch, I know that my new book, The Tao of Twitter, will help.  If you are a regular reader of {grow} you know that I am not one to make bold claims but I am ready to stand behind this one. Why?  Because every Twitter success story, case study, and business benefit has a common formula. Every time. No exceptions.

I struggled with Twitter for six months before I figured this out and most people never “get it.” But once I had this revelation, everything changed.  I found the PATH.  I found the Tao of Twitter.

This book solves four problems:

  1. It takes the mystery out of Twitter for anybody facing the same struggle.
  2. It provides a proven path to create meaningful, measurable business and personal benefits.
  3. It’s inexpensive, so anybody can access this helpful information.
  4. It will help you quickly get up to speed and avoid months of frustration.  The whole book takes maybe 90 minutes to read.

The Tao of Twitter (click on photo for sales site) is not a re-print of blog posts, although you may recognize some familiar names and stories from the {grow} community. This is a unified system to approach Twitter for optimal personal and business benefits. Geez I just cringed as I wrote that sentence.  I sound like a TV infomercial or something!  But I passionately believe in this and have had enough feedback from hundreds of students to KNOW that I’m right.  People who have taken my classes have told me that it has changed their lives.

This is an affordable, practical, useful book designed to HELP people:

  • If you’re in business, are you using Twitter as a competitive weapon?  The book has dozens of ideas.
  • The Tao of Twitter will also help my fellow consultants, agency leaders and marketing professionals.  We all have those customers who resist Twitter. Give them a copy of the book.  It might be the best investment you will ever make.
  • Teachers — This is an essential textbook for any class in new media or social media marketing.
  • And college students – my gosh, if you’re not leveraging Twitter, you’re severely sub-optimizing both educational and job-hunting opportunities. Read the book, please.
  • Of course, if you’re just starting your social media journey, I strongly believe this should be one of your very first steps.

As always, thanks for your support!   I hope you enjoy the book!

Looking for love in all the wrong places

I love to think through business enigmas but when I saw this chart I was stumped.

This map would indicate that you can draw a line down the middle of the U.S. and pretty well predict if a city has more single men or more single women.  This just does not make sense!  I could think of any possible explanation.

Luckily we have smart people like Economist Richard Florida (one of my favorite authors) to explain.  Here’s his take on why the Western U.S. is full of single males and the Eastern U.S. is overflowing with eligible women:

“There are considerably more single men than women in San Diego, Dallas, and Seattle, too. Each of these regions has grown substantially over the past two or three decades, offering jobs in everything from high tech to construction and services. As numerous studies of migration show, men – especially those in regions with declining economies – are initially more likely to move long distances for economic opportunity, while women are more likely to stay closer to home and family.”

Hmmm … I guess that means that men are at least the movers — if not the shakers — on our economy?  Still, isn’t this dramatic delineation surprising?

Florida also explains that one city seems to have the perfect balance for the dating scene:

“Greater Boston is unusual among large metro areas. It is one of the very few with a near perfect balance of singles – having just 1,600 or so more women than men – 604,960 men to 606,580 women. And this may be part of the reason why the region ranks third for young singles on a ranking of more than 150 metro regions my team and I compiled. The entire region surrounding Boston and its immediate suburbs does well, too. Worcester; Portland, Maine; and Portsmouth-Manchester, N.H., also score among the top five for singles among small-medium-sized regions nationwide.

“This high ranking is good news, because singles attract other singles. Numerous studies have found that young people pick where they want to live first and then search for a job in those places. When Forbes magazine asked young singles of both genders what matters most in the places they live, more said “number of other singles” than said “great career prospects.”

Does this make sense to you or are you still a little puzzled by this chart like I am?

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