B2B and social media


Why Ann Handley is the Queen of Content

ann handleyAnn Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting.

Ann is undeniably among the social media elite yet down to earth and accessible.

She is a consummate professional but would not hesitate to make a hilarious point by crawling on a stage like a tiger.

Ann has the heart of an entrepreneur but can work easily in any type of business environment.

She has an enormous social media presence yet is quite private.

In short, she is one of the coolest people I have met in the last five years.

ann handley

And, she has new book out, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, which we discuss in the short video at the top of the page. If you can’t see that video for some reason, simply click here to see “Mark Schaefer Interviews Ann Handley

How does she follow up her seminal book Content Rules (co-written with C.C. Chapman)? I think this is destined to be another must-read marketing book. Check out the video and see why every marketer writes, every salesperson writes, in fact … Everybody Writes!

Book links are affiliate links

The good, the bad, and the ugly of #marketing conferences

social media conferences

I go to a lot of marketing conferences and they are undeniably a great way to learn, network and stay up to speed on the human and technological breakthroughs that are transforming our business.

But how are they changing? How important are they? Does it make sense to attend? To sponsor?

This is probably a topic on a lot of minds as our personal time is compressed and travel budgets are slashed so Tom Webster and dove into this topic on our newest Marketing Companion podcast. Some of the topics we cover include:

  • The truth and myth of SXSW
  • The “beating heart” of great conferences and the one thing that can kill an event
  • Conference networking strategies
  • Large – regional – local conferences …. which are thriving, which are dying and why?
  • The conference “glass ceiling”
  • The minor leagues and the major leagues of marketing conferences
  • Conferences and content strategy

  • Are conferences becoming elitist?
  • Does it make sense to sponsor a conference?

Ready to learn more? Of course you are! Here we go!

Link to podcast

Other Ways to Listen to this Podcast:

People mentioned in this podcast:

Jay Baer

Mitch Joel

Gini Dietrich

Jason Keath

John Jantsch

Scott Monty

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