As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
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An exciting and eye-popping review of the most exciting digital marketing campaigns of the year!
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Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
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An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
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Here’s a great example of how a college student used the social web to make her dream come true.
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This is a remarkable case study on how a company is building a passionate and effective social media community.
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Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
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The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
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Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.
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