Case studies

An experiment in crowd-sourcing

This blog references a tweet I sent out today (Feb. 10, 2010) asking for help on a crowd-sourcing experiment.  Here’s the skinny:

I will open a voice and web meeting today at 4 p.m. Eastern Standard Time as an experiment to “crowd-source” a brainstorming session. To attend this meeting, all you have to do is click this link: 

You can use your computer microphone or call in at  312-878-0206      ( Access code: 710-449-008) 

If you plan to attend, please link in at least five minutes early to assure your computer is on the Citrix meeting app. 

Here is the purpose of this meeting: 

  • My client is a company that installs, services and maintains business voice and data systems in the Southeast U.S.
  • The 30th anniversary of the company is April 1.
  • The founder of the company is still active as CEO
  • They do not currently have a high public profile. In fact, brand awareness is a very big problem.
  • With a budget of $5,000 or less, what creative PR activities could mark this milestone anniversary?

Hope to see you at 4 … Trying something new — we’ll see what happens!