Archive for the ‘Content Marketing’ Category

8 Big Ideas to Drive B2B Buzz

A guest post from {grow} community member Joe Chernov:   I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  Yet despite the existence of […]

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Content Marketing is not Journalism

Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]

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The five elements of a perfect blog post

“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig […]

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