Archive for the ‘Content Marketing’ Category

Blogging and your moment of truth

You’ve probably never heard of Ernie Watts, but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if […]

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The Seven Elements of Smart Content

  By Robert Dempsey, Contributing {grow} Columnist Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. […]

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8 Big Ideas to Drive B2B Buzz

A guest post from {grow} community member Joe Chernov:   I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  Yet despite the existence of […]

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Eight Scintillating Lessons from SXSW

I heard a story about a business man who had a half-day layover in Paris.  He told a local person he had four hours to see Paris and asked him […]

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