Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
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Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
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Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
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Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
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Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
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Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
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I’m terrible at networking and there probably isn’t any hope for me.
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Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
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Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.
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