How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Is the government trying to control people through social isolation? No, it’s how we make money.
Mark Schaefer’s new speech on AI is connects practical business realities with radical technological transformation.
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
A surprising debate over the relative value of the personal brand versus corporate brand
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
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