Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.
Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.
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