As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
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Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
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The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
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A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
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The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
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A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
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Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
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Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
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Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
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