How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Community-based marketing has massive potential but requires a new leadership mindset.
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
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