How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
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