Igniting Content: A Tale of Two Amazing Ads
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
5 Critical (and unique) considerations about PR measurement
By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today […]
Pressure for profits will force Facebook to use our private information in radical new ways. Privacy issues for Facebook
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and […]
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
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