Archive for the ‘social media’ Category

Why Chris Brogan is invincible

I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored posts, he is our canary […]

An easy way to explain the social web. Really!

I’m often asked to explain the social web … in three minutes or less. Difficult! But I’ve come up with a simple way to describe the importance of social media […]

A Lite Brite Christmas

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

The next social media imperative: Defining YOU

Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I wan? Was I fun? From […]

Throw out the stats. Talk to people.

I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media many expected. They point to […]

Connection without cronyism

In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]