Video blogs
Case study: Content marketing success at a medical practice
Jan 24th
If you can’t view this video, Click here: Content marketing success at a medical practice
I first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011. Since then, Lisa has continued to develop extraordinarily effective social media marketing initiatives. In this video, I describe her latest innovation and she is going old school!
How is she using a cook book to increase brand awareness in an unusual and authentic way? See for yourself in this video!
By the way, if you’re interested in purchasing this fantastic cookbook for $20, Lisa will donate ALL proceeds to a local food bank. You can reach her at lisareath (at) msn.com to purchase this fantastic book!
What are your thoughts on this highly unsual marketing idea?
Social media and guerrilla marketing case study
Nov 22nd
Can’t see the video above? Click here.
If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.”
It remains one of my all-time favorite case studies to demonstrate how you can move the needle and create some buzz — even when you have no marketing budget! Nathan also contributed a guest post last year with some of his guerrilla marketing ideas.
Although Nathan and I have been friends fro two years, I didn’t get a chance to meet him in real life until last week. It was a thrill to meet one of my favorite inventive marketers and I thought I would share our discussion, and his latest guerrilla marketing ideas, in this short video. I think you’ll enjoy it as much as I did!
Getting to yes on adopting social media marketing
Nov 17th
If you can’t see this video frame, click here to view.
One of the biggest challenges for any social media change agent is getting a company to understand the power and potential of the channel to a point where they say “yes.”
I recently caught up with one of my favorite marketing intellects, David Rosen of Burson Marsteller in New York and he was told me about how he leveraged external news events to nurture client social media activities at an enterprise level. This was so interesting and I decided to flip on the camera so I could share this conversation with the {grow} community.
The conversation with David also gets into getting beyond “yes” and turning social media into a channel that helps companies lower costs, contribute to R&D, and sell more products.
Please contribute your thoughts on this topic in the comment section!
A million, a milestone, Amachi
Nov 10th
A few weeks ago, I noticed that I was near 1 million page views on my blog. I’m not one for dwelling on numbers, but you only hit a million once so I decided to celebrate.
I wanted to give a gift to the community for helping me reach this milestone … but what could I possibly do? Watch the short video to see what I came up with!
Please click here for more information about Amachi.
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-Mark SchaeferFollow Mark
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