Classes & Webinars

Schaefer Marketing Solutions offers all types of classes and webinars, both traditional and online. Schedules change often, check here for updates.

FREE WEBINAR

B2B Blogging Best Practices and Blunders

This popular one-hour webinar focuses on the commercial benefits of corporate blogging and is now available for free viewing. Highlights include practical advice on converting sales through your blog, best practices for organizing a blogging effort within a company and new research on the importance of blogs in the procurement process. To view this session, click HERE.

LIVE CLASSES

Social Media Workshops

Schaefer Marketing Solutions has a wide variety of live workshops that can be tailored to your organization and business needs.  Class topics include:

• Introduction to social media strategy
• Twitter for business
• Business blogging
• Content Marketing for business
• Social Media and non-profits
• Social  Media and government
• Social media for economic development
• Power and Influence on the social web
• Business networking through social media

Social Media Marketing for Business

Mark W. Schaefer teaches a live, four-session class in Knoxville. The next class is scheduled for July, 2012 and is class size is limited to 15. Topics include:

• CLASS ONE – Overview and Strategy
  • What is social media marketing and why is it different?
  • Your company’s role in the social web
  • Trends, best practices and case studies
  • Benefits and risks
  • A formula to create business benefits
  • Overview of essential social media platforms
• CLASS TWO – Hands-on Workshop
  • Hands-on social media marketing workshop
  • Getting started on Twitter for business
  • Building and managing an audience
  • How to communicate effectively for business
  • Location-based social media applications
• CLASS THREE – Hands-on Workshop
  • Student discussion and problem-solving session
  • Emphasis on LinkedIn for networking and career-building
  • Overview of Facebook marketing
  • Fundamentals of using YouTube in your business
• CLASS FOUR – Discussion/Problem Solving and Sustainability
  • Student problem-solving and case studies
  • Business benefits of blogging
  • Introduction to company blogging and content marketing strategies
  • Managing an on-going social media initiative
  • Social media policy and ethics
  • Additional resources and ideas
• Class Dates
  Pellissippi State College Hardin Valley Campus – Knoxville
  The class is 8:30 a.m. to 10:30 a.m.
  To register, please call (865) 539-7167. Or register online for this class!

What students are saying about Social Media Marketing for Business:

“I have taken every class, webinar and Internet session I could find on social media marketing and this was the best by far. Mark was the first to put this together from a true business perspective.”

“Mark was very interactive! He truly has a passion for what he is teaching, as well as, ensuring his class is benefiting from his material.”

“Concise, enlightening, concepts applicable to business and personal needs. I now feel more confident to venture into this new arena and remain competitive.”

“For the first time I was able to easily visualize how I could incorporate social media into my worklife.”

“I liked the way we could tackle our individual business problems in class.”

“Mark brought the key elements of social media together in an understandable package aimed at how to make them work/produce for business.”