Press Inquiries
Mark W. Schaefer is a popular and quotable media resource for topics including:
- Social Media Marketing
- Klout and Influence Marketing
- Entrepreneurship
- Blogging
- Marketing Strategy
- Social Media Trends
Instant Press Kit
Biography
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, and the UK government.
Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. He is the author of three best-selling marketing books, Return On Influence, Born to Blog
, and The Tao of Twitter
, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” book of 2012.
He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, New Media Expo, National Economic Development Association, and National Association of State CIOs. Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions.
Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNBC, and the CBS NEWS.
Important links
Mark Schaefer’s website
The acclaimed marketing blog, {grow}
http://www.businessesGROW.com/blog
Official website for Return on Influence:
http://www.ReturnOnInfluence.com
Official website for The Tao of Twitter:
http://www.thetaooftwitter.com
Wikipedia entry for Mark Schaefer:
http://en.wikipedia.org/wiki/Mark_Schaefer
Photo Gallery
Photos (right click to download)
Mark W. Schaefer in the News:
- CBS This Morning news show: Social Media Clout
- New York Times: Got Twitter? You’ve been scored
- The Wall Street Journal: The Days of Klout and Clawback
- CNBC: “Is Twitter the best tool to measure television shows?”
- TIME: How to get more out of Twitter
- National Public Radio: Does Your Klout Score Matter?
- Forbes: The World’s Top 50 social media influencers
- Fox News: Mark Schaefer and the marketing revolution
- London Daily Mail: Is Life Sweeter for Tweeters?
- Wired Magazine: What does a Klout score really mean?
- The Wall Street Journal: No vacation from tweeting
- International Business Daily: Interview with Return On Influence Author Mark Schaefer
- INC magazine: Why Social Influence Matters to Business
- Fast Company: If you’re interested in influence, social scoring is important
- Entrepreneur Magazine Ten Examples of Marketing Brilliance
- Market Watch: For consumers, social media is sweet revenge
- CNBC: Social Influence is About to Change your Business
- Galileu Magazine (Brazil): VIP’s of the Web
- CNN: Everything Internet Radio Program
- Boston Globe: Klout, Twitter and the social media climbers
- Business Week: “Social media stats and small business”
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