Session One – Social Media Strategy Overview

Social Media from Scratch

Session One – Social Media Strategy Overview

This is a FREE introduction to the Social Media From Scratch Series.  This fast-paced session was recorded live and you’ll learn about:

• Social Media:  What is different now? Where does it fit in the marketing mix?
• Aligning with company focus and strategy
• A key strategic concept:  The information eco-system
• Small business case study
• Economic development case study

Running time: 45 minutes

Suggested readings to support your learning during this module:

The hidden costs of social media conversation

Are we killing our customers with engagement?

Is it time to bury your website?