Mark W. Schaefer

Schaefer Marketing Solutions focuses on five external service areas:

  • Marketing and social media strategy — Hire one of the world’s foremost strategists to create a vision for your business or develop a course correction.
  • Keynote speaking  — Mark Schaefer is one of the most popular, entertaining and highly-rated speakers in the world. Hiring Mark guarantees you’ll be a hero with your audience!
  • Corporate training and workshops — Elevate your staff to new digital marketing competencies with custom training.
  • Content marketing measurement — A unique and essential service to assess your current marketing strategy and drive significant new value from your content and social media marketing efforts.
  • Marketing transformation — Today marketing success is not a function of strategy or resources. It’s about creating a culture that can adopt to a world where content, analytics, and data win the day. With his unique background of marketing leadership and organizational development, Mark Schaefer and his team is uniquely qualified to help you drive the cultural changes needed to create a modern marketing organization.

Mark SchaeferMark Schaefer, the founder and Executive Director of Schaefer Marketing Solutions, has a portfolio of fascinating accomplishments that include seven patents, two graduate degrees, a mentorship with Peter Drucker, and five best-selling marketing books used as texts at more than 50 universities. Click here to see a full list of his Professional Credentials. There is also a brief bio here here if you’re looking for the short description of his accomplishments.

In this space, we will simply highlight four qualities of our marketing consulting practice that distinguishes us from any other company in the world.

Experience.

There are more than 200 years of marketing experience between Mark Schaefer and his strategic partners, including significant careers at McKinsey, IBM, Alcoa, and P&G and Omnicon.

Authority.

Mark Schaefer has been featured on the CBS News, BBC, Fortune, CNN, The Wall Street Journal, The New York Times, Wired, and many other publications because of his clear-eyed expertise in digital marketing. His blog {grow} is among the top five business blogs of the world and he is often cited as one of the most influential marketing voices on the web.

Organizational orientation.

In addition to more than 30 years in marketing, Mark Schaefer also has graduate-level education in statistical analysis, organizational development, and supply chain management. This extraordinary background translates into strategic direction that is data-based, practical, holistic, and most of all, realistic and actionable for your company.

Perspective.

Mark Schaefer and his team are working with organizations such as Adidas, Johnson & Johnson, IBM, Dell, and the U.S. Air Force. Mark is also an adjunct professor at Rutgers University and lectures frequently at top research institutions such as Carnegie Mellon, Princeton, and Oxford. His speaking engagements have spanned from New York to Tokyo and London to Sydney. This wide exposure to diverse companies and experts keeps our company at the forefront of best digital marketing practices.

To learn more about how Mark and his team can serve you, call us today for a free consultation.

Employees and Strategic Partners

Schaefer Marketing Solutions can scale to meet the needs of the largest corporate accounts. In addition to working with a team of talented and trusted professionals around the globe, we have created a strategic partnership with professionals who are renowned for their areas of specialization:

Augustine FouDr. Augustine Fou is a professor, columnist, and a globally-respected thought leader with more than 16 years of management  and digital strategy consulting experience. He has advised executives in digital strategy, search, and social media marketing. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group (HCG).  Cliensts include Pepsi, Dr Pepper/Seven Up, Taco Bell, KFC, Coca Cola, Atari, Almay/Revlon, SELF/Conde’ Nast, Timex, Dun&Bradstreet, and Liz Claiborne/Lucky Brand Jeans. He completed his PhD at MIT at the age of 23.

Rob PetersonRob Petersen is a company founder, strategy consultant,  author and teacher whose specialty is measurement, analytics and ROI. Rob is President of BarnRaisers, a digital marketing solutions company that builds brands using relevant content, community, proven relationship marketing principles and ROI. He is the author of 166 Case Studies Prove Social Media Marketing ROI. Rob’s expertise in building brands comes from 20+ years of agency experience. He was EVP/Chief Strategy Officer at Omnicom and EVP/Director of Client Services at Interpublic building leadership brands from Coca-Cola, Johnson & Johnson, MasterCard and Pfizer among others. The American Marketing Association has recognized Rob with the Edison Award for building billion dollar brands on multiple occasions.

mike moranMike Moran is the author of the best-selling books Do It Wrong Quickly and Search Engine Marketing, Inc. Mike led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology blog. 

 

mandy edwardsMandy Edwards – Mandy has more than 10 years of experience creating marketing strategies for national retail chains such as Chik-fil-a.  Her expertise includes social media and content marketing. She leads many of the analytical processes for the Schaefer Marketing Solutions Team.

 

brooke BallardBrooke Ballard  — Brooke is one of the company’s business development leaders and is also an adjunct lecturer at Baruch College in NYC teaching Consumer Behavior. Brooke is serving as the commercial director of The Content Code assessment services and leads the client discovery process.

 

rena saltsmanRena Saltsman  — Rena is a Digital Strategist with extensive marketing experience across more than a dozen global organizations. She specilaizes in process planning and analysis and is the chief analyst for the team. She also assists Mark with speaking engagement customers.

 

sarah masonSarah Mason is the Design Director for Schaefer Marketing Solutions. Sarah is an experienced digital marketer and the founder of uncommon.ly Social Media. Sarah supports the team with research, design and content development.

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