Podcast – The Marketing Companion
Welcome to the world’s most entertaining marketing podcast.
A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.
Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
The Marketing Companion Episode Guide
Here is a complete list of podcasts, including the latest edition:
Episode 74: The epic switch from social networks to private networks
There is major market shift occurring that will impact marketing for years to come. Information is now flowing from social networks into private messaging systems, providing new opportunities and challenges for our companies. Mark and Tom also explore new research on brand authenticity and launch a new product “Snapchat Silver.
Episode 73: Facebook Chases Down Snapchat
In this episode, Hosts Mark Schaefer and Tom Webster examine a number of significant digital marketing developments including the intense flurry of activity at Facebook in the area of streaming video. Snapchat jilted Facebook’s acquisition offer last year. Is Mark Zuckerberg out to destroy Snapchat? The answer may surprise you!
Episode 72: Why Twitter matters
Twitter just celebrated its tenth anniversary. It has established itself as an important part of popular culture, the news and market research yet struggles for success as a company. In this episode, hosts Mark Schaefer and Tom Webster explore the power of Twitter and its future.
Episode 71: Snapchat For the Win
Hosts Mark Schaefer and Tom Webster review some remarkable new data indicating that Snapchat has replaced Facebook as the preferred social network with many young people and that podcasting is now “mainstream” media. Listen to this episode to learn how media channels are blurring.
Episode 70: Silver lining in the bad news about content marketing
It seems like there are a lot negative research points lately on the content marketing front — less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.
Episode 69: Unlocking the new secrets of customer service
This episode of The Marketing Companion goes deep on new research conducted to support Jay Baer’s new book Hug Your Haters. Hosts Mark Schaefer and Tom Webster dive into new insights and clues on customer expectations and online service best practices. We also reveal a new edition of “The World’s Worst Apps!”
Episode 68: Words that inspire and the stories behind them
In this episode hosts Mark Schaefer and Tom Webster reveal the words of wisdom that had the most impact on their careers. You won’t want to miss the episode with wisdom of bosses, professors and Peter Drucker that had an impact on Mark and Tom’s careers.
Episode 67: Achieving the Digital Mindset
What does it mean to be “digital?” Hosts Mark Schaefer and Tom Webster unpack a fascinating new case study and the vast potential ahead for businesses that embrace a true digital mindset.
Episode 66: The internet we need to save
An Iranian blogger re-discovered the Internet after being imprisoned for six years. The radical changes he found was disturbing and profound. Are we slowly but surely losing the power of the Internet and what does it mean for our businesses? Mark Schaefer and Tom Webster explore this fascinating and critical topic.