Podcast – The Marketing Companion
Episode 64: What’s next for marketing in 2016
Mark and Tom take a look into the future and project what will preoccupy our time in 2016. Could podcasting be the hottest ad platform? Will marketers submit to Facebook? Will new advanced services pop up that enable trials? What is the “fourth digital epoch?”
Episode 63: Every Way to Market Content
Content can be used to support a business in many way — service, awareness, and education, for example. But some people also want to make money from their content. In this episode, Mark Schaefer and Tom Webster explore every means of monetizing content and project whether this is something that on the rise or on the fall.
Episode 62: Stats-A-Palooza
On this week’s episode of The Marketing Companion, Mark and Tom dive deep into some fresh and surprising new stats on social media, technology, and content. In addition, a new Marketing Companion Labs product gets introduced—and Tom even likes it for once!