Podcast – The Marketing Companion
Episode 61: The Rant Show
Hosts Mark Schaefer and Tom Webster go off on marketing practices that drive them crazy. Look out world. The rant is on! No target is safe including terrible practices in email marketing, social media spam and LinkedIn cold calls. Also, the dynamic duo introduces their new Bollywood dance series and a strategy to control unruly children with a storage shed.
Episode 60: Sales and marketing transformation in the digital world
Sales and marketing roles have been profoundly impacted by the rapid pace of technological change. In this episode, Mark Schaefer and Tom Webster explore the evolving roles of sales and marketing. Are the roles blurring? Is the focus shifting? Will we even have sales and marketing careers at all in the future?
Episode 59: Competitive pressures on content marketing
Hosts Mark Schaefer and Tom Webster take a look at emerging trends impacting content marketing strategy in the next 12-18 months. You won’t want to miss this discussion on ideas and solutions that will change how you think about the creation, promotion and distribution of marketing content in the near future.
Episode 58: Critical marketing lessons from 2015
In this episode, hosts Mark Schaefer and Tom Webster review some of the biggest marketing lessons of the year including the new role of branding, the evolution of content marketing, the renaissance of engagement, a new relationship between businesses and Facebook, and a keyword for the future: “courage.”
Episode 57: The shifting sands of Facebook marketing
In this episode of The Marketing Companion, hosts Mark Schaefer and Tom Webster dive into some new Facebook data that reveal some amazing new insights about organic reach and negative commenting. They also discuss the perils and promise of Blab, an important Facebook milestone, and their new dating site, Mashley Addison.